Marketing Specialist

Job Description

Reporting to the Senior Marketing Manager, the Marketing Manager (or Specialist) leads the strategy, execution, and optimization of Omni PGA Frisco Resort & Spa’s social, content, and supports paid digital marketing efforts. This role is responsible for driving brand awareness, engagement, and revenue through high-impact storytelling, influencer partnerships, and performance-driven campaigns.

The ideal candidate is both creative and analytical, with a strong understanding of the luxury hospitality audience, evolving digital trends, and data-driven optimization.

• Lead content creation strategy including development of SOPs for social media production.
• Oversee photography and drone content capture to support social, digital, and campaign needs.
• Ensure consistent, high-quality visual storytelling aligned with Omni brand standards.
• Utilize tools such as Canva to develop compelling, on-brand creative assets.
• Own and manage the social media shared outlet calendar, ensuring alignment across resort outlets (golf, spa, dining, weddings, events).
• Manage and optimize Linktree to improve conversion paths and user experience.
• Oversee UTM tracking implementation to measure campaign effectiveness and traffic sources.
• Utilize Brandwatch for social listening, trend analysis, and performance insights.
• Lead influencer strategy including identification, vetting, contracting, and execution.
• Manage influencer relationships, deliverables, and campaign timelines.
• Track, report, and optimize influencer performance, including ROI and monetization opportunities.
• Develop and execute paid social campaigns, including:
  • Trick Rider campaigns (Facebook & Open Table integration).
  • Wedding campaigns (Pinterest focus).
• Monitor campaign performance, optimize targeting and creative, and manage budgets to maximize ROI.
• Own social media and digital marketing reporting, delivering actionable insights and recommendations.
• Track KPIs across campaigns, social platforms, influencer efforts, and paid media.
• Leverage reporting tools and dashboards to evaluate performance and inform future strategies.
• Provide mentorship, training, and ongoing development for Marketing Coordinator.
• Lead digital marketing training sessions, including use of PMG assets, campaign reporting, and best practice.
• Establish clear processes and documentation to support team efficiency and consistency.

• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5+ years of experience in digital marketing, social media, or hospitality marketing.
• Proven experience managing paid social campaigns and influencer programs.
• Strong understanding of analytics, UTM tracking, and performance optimization.
• Experience with Brandwatch, Canva, Meta Ads Manager, Pinterest Ads, and related platforms.
• Exceptional project management and organizational skills.
• Strong leadership and mentorship capabilities.
• Ability to balance creative vision with data-driven decision making.

Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster is available using the following link:

Omni Hotels & Resorts does not discriminate on the basis of any protected category with respect to the payment of wages.

Location:

Omni PGA Frisco Resort, 4341 PGA Pkwy, Frisco, Texas, United States of America