Manager, Consumer Insights

Job Overview:

At Keurig Dr Pepper (KDP) the consumer is at the heart of everything we do. Join the team at KDP and make a difference to consumers with one of America's leading producers and distributors of hot and cold beverages helping to satisfy every consumer's beverage need, anytime and anywhere. The Consumer Insights Manager for Juice, Snacks, Mixers is responsible for ensuring the voice of the consumer is heard in all business decisions.

This person will report directly to the Vice President, Consumer Insights and will serve as the strategic consumer thought partner for the Juice, Snacks, and Mixers portfolio, translating consumer understanding into growth opportunities, innovation strategies, portfolio decisions, and marketplace action. They will lead the development of consumer, category, and competitive insights to help shape the future direction of the business.

Specific responsibilities will include:
Own the holistic Juice, Snacks, and Mixers insights agenda, including strategic learning plans, growth opportunity identification, and recommendations that drive business action. Provide thought leadership and influence cross-functional teams through complex strategic business decisions and growth initiatives. Develop deep expertise in consumer occasions, need states, and category dynamics across Juice, Snacks, and Mixers to identify emerging growth opportunities and unmet consumer needs Synthesize primary research, syndicated data, marketplace trends, competitive intelligence, and business performance metrics into a forward-looking view of category evolution, portfolio opportunities, and actionable business recommendations.

Identify emerging consumer needs, whitespace opportunities, and innovation platforms that can unlock future portfolio growth.

Key Responsibilities:

Be Part of a High Performing Team Deploy a collaborative and change agent mindset to drive business strategies and position us for success. Leverage strong commercial knowledge and financial acumen to inform strategies that deliver against the annual operating plan. Inspire others to take action through authentic leadership, passion, and commitment to winning. Establish strong internal networks across functions and Juice, Snacks, Mixers teams to ensure a holistic approach to the business   Build a Sustainable Growth Strategy Support the Brand and Innovation teams in the development of long-term product and brand strategy and annual brand marketing plans including business objectives, consumer and channel strategies, and translation of strategies to the consumer through all elements of the marketing mix.

  Deliver Consumer Insights That Drive Action Own consumer insight development and deliverables to ensure insights are translated into actionable marketing plans. Translate and communicate brand's unique selling propositions to key stakeholders - consumers, customers, and cross-functional partners including senior management.   Innovate How We Learn Lead the development and implementation of new insights capabilities to elevate consumer understanding and business impact.

Explore and apply emerging methodologies, AI-enabled tools, and advanced analytics to accelerate learning and improve decision-making. Continuously evaluate new technologies, data sources, and approaches to uncover deeper consumer understanding while driving efficiency and speed to action. Drive Customer Engagement Through Innovation, Communication Strategy & Messaging Leverage strong storytelling skills to develop impactful reporting and output to influence key stakeholders and ultimately drive action across our brands and categories. 

Help the Brand Marketing, Innovation and Commercial teams to develop consumer-centric innovation and build compelling selling stories that leverage our brand equities and inform category dynamics.   Champion Our Brands Drive organizational and customer engagement behind brand strategies to generate excitement, align on priorities, and ensure we deliver strong execution   Measure Success Set high performance standards, measure for success, and adjust plan to deliver against growth agenda.

Total Rewards:

Salary range…