Digital Marketing Specialist

It’s fun to work in a company where people truly believe in what they’re doing! We’re committed to bringing passion and customer focus to the business. The Digital Marketing Specialist is responsible for executing and optimizing digital marketing campaigns and initiatives across email automation, social media, paid advertising, and lead generation channels. This role works closely with the Digital Marketing Director, Senior Product Marketing Manager, Marketing Project Manager, and Senior Business Intelligence Analyst to support integrated marketing initiatives that drive engagement, lead conversion, and pipeline growth.

The position plays a critical role in campaign execution and marketing operations through platforms including Hub Spot, Linked In, and Google Ads. The ideal candidate is highly organized, data‑driven, and experienced in marketing automation, paid media strategy, audience segmentation, and campaign optimization, and will support lifecycle marketing initiatives, event marketing, sales enablement, social media management, and paid search strategies to improve marketing performance through analytics, reporting, and continuous optimization.

• Execute multi‑channel marketing campaigns focused on top‑of‑funnel engagement, audience growth, and lead generation.
• Support demand generation initiatives through email marketing, paid media, social media, webinars, and event campaigns.
• Transform existing thought leadership, product marketing, and brand content into campaigns optimized for audience engagement and conversion.
• Monitor campaign timelines, deliverables, and execution workflows to ensure successful deployment.
• Monitor inbound lead flow and support lead routing and lead management processes.
• Collaborate with marketing and sales stakeholders to support campaign‑driven pipeline objectives.

• Build, execute, and optimize Hub Spot email campaigns, workflows, and nurture programs.
• Manage welcome campaigns, nurture sequences, and pre‑ and post‑event campaign communications.
• Support sales enablement efforts by developing reusable email templates and campaign assets.
• Manage audience segmentation, campaign deployment, and lead routing within Hub Spot.
• Support Hub Spot AI agents and campaign automation initiatives.

• Manage daily, weekly, and monthly social media execution across Linked In and additional digital platforms.
• Adapt and repurpose existing marketing content into social media posts, email campaigns, paid campaigns, and promotional assets.
• Maintain social media content calendars and scheduling workflows.
• Monitor engagement trends and apply current social media best practices to improve audience growth.
• Support paid social campaign execution, audience targeting, retargeting strategies, and optimization efforts.
• Ensure consistency in brand voice, messaging, and campaign positioning across digital touchpoints.

• Support development and execution of paid search strategies across Google Ads platforms.
• Manage and optimize paid search campaigns including keyword strategy, audience targeting, retargeting, and bid optimization.
• Monitor campaign performance metrics including CTR, CPC, conversion rates, and ROI.
• Assist in managing digital advertising budgets and campaign pacing.
• Support testing and optimization efforts across search and paid media campaigns.
• Collaborate with internal stakeholders to improve conversion‑focused landing page performance.

• Ensure consistent messaging, tone, and visual identity across all campaigns and channels.
• Identify opportunities to strengthen brand presence and consistency.

• Collaborate closely with the Digital Marketing Director, Senior Product Marketing Manager, Marketing Project Manager, and Senior Business Intelligence Analyst to execute integrated marketing initiatives.
• Coordinate campaign deliverables, reporting, and optimization efforts across marketing and sales stakeholders.

• Develop deeper expertise in marketing channels, tools, and campaign strategy.
• Stay…