Manager, Sales and Marketing Communications

Job Overview

The Sales and Marketing Communications Manager is responsible for leading the planning, execution, and communication strategy for trade events and sales initiatives across the organization. This role serves as a critical liaison between Marketing, Sales, Brand Teams, external vendors, and agency partners to deliver impactful trade show experiences and streamline internal communications for sales teams.

• Trade Show & Event Management
  • Lead end‑to‑end planning and execution of national, regional, and customer‑specific trade shows, industry conferences, and sales meetings.
  • Develop event timelines, logistics plans, and communication strategies to ensure flawless execution.
  • Coordinate with internal stakeholders including Sales, Marketing, Allied Partners, Operations, and Leadership teams to align event objectives and deliverables.
  • Manage relationships with external vendors, production partners, promotional suppliers, and event organizers.
  • Oversee booth design, signage, promotional materials, product sampling, shipping logistics, and on‑site execution.
  • Ensure brand standards and messaging are consistently represented across all event touchpoints.
• Internal Communications & Content Management
  • Manage the company's sales and marketing content portal “The Source”, ensuring materials are current, organized, and easily accessible.
  • Collaborate with Commercial partners and other key stakeholders to develop and maintain sales tools, presentations, product information, promotional assets, and training materials.
  • Create and distribute internal communications through newsletters, email campaigns, presentations, and digital channels.
  • Partner with leadership and cross‑functional teams to translate business priorities into clear, actionable communications.
  • Maintain communication calendars and ensure timely delivery of critical information to internal audiences.
  • Establish governance processes for content updates, approvals, and version control.
  • Monitor portal usage and gather feedback to continuously improve the user experience and content effectiveness.
• Project & Stakeholder Management
  • Serve as the primary point of contact for event‑related initiatives.
  • Manage multiple projects simultaneously while balancing competing priorities and deadlines.
  • Develop project plans, timelines, and status updates for leadership and stakeholders.
  • Foster strong relationships across departments and with external partners to ensure successful execution of strategic initiatives.

• Salary range $96,800 – $150,000 (actual placement may vary based on experience, skills, and other factors)
• Benefits:
  Medical, Dental, Vision, Disability, Paid Time Off (including parental leave, vacation, and sick time), 401(k) with company match, Tuition Reimbursement, and Mileage Reimbursement
• Annual bonus based on performance and eligibility

• Bachelor’s degree in Marketing, Communications, Business, or related field or equivalent experience
• 5+ years of experience in marketing communications, event marketing, trade show management, or sales enablement
• Experience in consumer packaged goods (CPG), beverage, food and beverage, or related industries preferred
• Proven success managing large‑scale trade shows and cross‑functional projects
• Ability to manage real‑time changes during events, troubleshooting on‑site issues including shifting timelines, vendor delays, and unexpected logistical challenges
• Strong written and verbal communication skills
• Experience managing content management systems, sales enablement platforms, or internal communication portals
• Strong organizational skills with exceptional attention to detail
• Proficiency in Microsoft Office Suite and experience with ESKER and ARIBA AP Systems
• Ability to travel as required to support trade events and company meetings (~20–30% travel)
• Able to occasionally work non‑standard hours around event schedules

• Event Planning & Execution
• Project Management
• Vendor Management
• Cross‑Functional Collaboration
• Mindful Financial Stewardship
• Internal Communications
• Content Strategy & Governance

Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150…