Marketing Coordinator, PGA Championship

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The Marketing Coordinator is responsible for supporting and assisting with administrating the overall event marketing, sales, client service, and customer relationship management (CRM) goals for the event ensuring compliance with PGA of America guidelines and expectations are met or exceeded.

Approximate timeframe for this role would be this August 2026 through June 11th, 2027.

Work closely alongside the Championship Director and PGA of America ("PGA") Championship sales, marketing, Interactive, Technology, and Communication team members on the administration of all marketing and sales activities, including but not limited to:

• Corporate hospitality and ticket strategy for the event:
• Coordination of integrated omni-channel marketing communications planning, including coordination of local and national advertising, public relations, and digital marketing agencies to meet or exceed event revenue goals with an emphasis on digital platforms and strategy
• Working collaboratively on all new strategies with Championship, Interactive, Technology, Creative Services and Communication teammates; keeping them well informed, aligned, and agile
• Liaise with local organizations such as the PGA Section, Convention & Visitors Bureau, tourism, sporting, and other in-market organizations and PGA partners to create and activate co-op/shared sales initiatives and promotional campaigns
• Collaboration with local team members, provide support to the event sales committee by attending meetings, assisting in the preparation of agendas, notifying committee members of meeting dates/times, securing space and refreshments for meetings, following up with committee members on clients they have contacted, etc.
• Defining and tracking deliverables by mapping the customer journey and marketing touch-points. Defining a marketing calendar. Defining Key Performance Indicators (KPIs) to report against
• Leverage all marketing and sales channel relationships with and from the host venue
• Develop new ideas, strategies, and technologies that will assist in meeting or exceeding our goals
• Work closely alongside the Championship Director and PGA Championship sales, marketing, Interactive, Technology, and Communication team members on the development, planning, and administration of all corporate hospitality and ticket holder client service/CRM activities including, but not limited to:
• All CRM protocols in service of corporate hospitality and ticket holders for the event
• Assist in the coordination and implementation of all on-site corporate hospitality special events, i.e. Corporate Hospitality Launch, Corporate Cup and 'Taste Of' Events, and Ticket Distribution
• Communication strategies to engage corporate hospitality and ticket holders, such as electronic and digital communications to keep guests informed and engaged on all aspects of the event including procedures, schedules, spectator information, and on-site amenities
• Assist in the oversight and administration of corporate hospitality services staffing for championship week, including confirming the selection criteria, managing staff during event week and following up with corporate clients to ensure our services are meeting or exceeding expectations
• Preparing for championship week by working with outside vendors and PGA teammates to determine materials and equipment needed; signage; office supplies; organize and schedule venue inspections with clients; delivery of Journals, brochures and information around the venue; coordinate hospitality staff and volunteers, and set-up business centers
• Trophy schedule
• Staffing promotional appearances
• Supporting Practice Round ticket strategy
• SPEC guide development
• Misc. support (e.g. deck creation, agenda creation)

Represent the Championship professionally and knowledgeably when networking, liaising, and working alongside internal and external representatives to achieve the event's marketing, sales, and CRM goals.

Employees are expected to contribute to a respectful and inclusive team environment by welcoming and respecting others' beliefs, backgrounds, identities, abilities, and individuality to help ensure a supportive and engaging experience for Association Members, partners, customers, and guests. PGA of America respects the uniqueness of each employee and offers everyone the means to find their place and thrive.

Embody the organization's shared values and help ensure the organization's values-based culture thrives by proactively identifying and addressing any shared values challenges and opportunities you are experiencing.

No supervisory responsibility. Joint oversight in the recruitment, selection, and…