Public Relations Lead, Association & Membership

Join a team of proud, passionate, and caring people that together share their diverse talents and backgrounds to serve our members and grow the game of golf. Being at the PGA of America means you are supported, respected, and appreciated for your contributions.

The Public Relations Lead, Association & Membership promotes and elevates the visibility of more than 30,000 PGA Golf Professionals and the Association’s work. This role oversees media relations and strategic communications to tell the story of PGA Members, highlight major Association initiatives, and build awareness of key programs; including Governance, Career Services, Education, Coaching & Player Development, and the PGA of America REACH Foundation.

The position serves as a connector between internal teams, external media, and the broader community, ensuring consistent and engaging communications that support the organization’s strategic priorities.

• Write, edit, and proofread press releases, media pitches, scripts, executive talking points, and Q&A documents that clearly and accurately represent the approved strategy.
• Develop and maintain a consistent editorial voice across all earned media materials, ensuring adherence to Associated Press style and PGA of America brand guidelines.
• Prepare and update media kits, fact sheets, bios, and backgrounders to support both proactive outreach and respond to media inquiries.
• Develop and nurture relationships with traditional, new, and non-traditional media outlets, including local, regional, national, and diverse publications, by pitching relevant stories and customizing messaging for each audience and platform.
• Collaborate with teams across the PGA, such as Membership, Governance, Career Services, Education, PGA Sections and REACH Foundation, to identify newsworthy stories and ensure messaging accuracy.
• Manage editorial calendars and deadlines to ensure timely, high-quality content delivery.
• Serve as the primary liaison for internal teams, PGA Sections, and PR agencies—collaborating on strategic plans, generating awareness, securing media coverage, and overseeing the PR hub and calendar for internal news release coordination.
• Collaborate with agencies on monthly and quarterly media coverage reporting, including editing and distributing reports to leadership.
• Partner with Digital and Marketing teams to distribute content, generate awareness, and track engagement across digital platforms.
• Support and coordinate media interviews and speaking opportunities for senior management and leadership.
• Maintain a strong understanding of the PGA of America's strategic plan, golf industry issues, and external opportunities to inform and prioritize PR planning.
• Coordinate interview tracking and Association fact sheets, and support media monitoring and daily distribution of industry headlines to keep stakeholders informed.
• Use wire services, Mail Chimp, and other PR technologies for distribution and reporting metrics.

Embody the organization's shared values and help ensure the organization's values-based culture thrives by proactively identifying and addressing any shared values challenges and opportunities impacting you and your team. Keep Leadership aware of the pulse of the workforce; recognizing, discussing, and addressing any cultural concerns.

Contribute to a respectful and inclusive team environment by welcoming and respecting others’ beliefs, backgrounds, identities, abilities, and individuality to help ensure a supportive and engaging experience for Association Members, partners, customers, and guests. PGA of America respects the uniqueness of each employee and offers everyone the means to find their place and thrive.

No supervisory responsibilities.

Assist with the development and management of the annual budget for the Public Relations department, as well as management of purchase requisitions and needed contracts.

• Bachelor’s Degree (B.A.) in Journalism, Communications, English, Public Relations or related field or equivalent combination of education, training, and experience.
• Five years experience in public…