Marketing Consultant

Job Description

Job Description

Cover the Hispanic Market creative lead role during leave, driving in-culture advertising across lines of business while owning assigned projects end to end, from intake through delivery, across T-Studios and external agency partners.

Engagement

Location: Hybrid, 3 days/week in office. Bellevue, WA;
Overland Park, KS; or Frisco, TX.

Language: Must be English/Spanish bilingual.

Reports into: Consumer Advertising Team.

Multicultural Creative Leadership

• Serve as Hispanic Market creative lead on assigned initiatives, driving in-culture creative across LOB touchpoints
• Lead Hispanic ATL campaign strategy and creative direction across TV, OLV, OTT, radio, and audio
• Oversee BTL executions across digital, OOH, and print to keep look, tone, and feel consistent across channels
• Partner with the Hispanic Marketing org and in-culture agencies on the development, production, and execution of acquisition and brand advertising
• Own Hispanic OEM partner relationships where applicable, such as Apple and Samsung
• Drive alignment with LOB leads, agency partners, and cross-functional teams
• Present creative work and rationale to senior leadership

Project & Creative Partner Management

• Own assigned projects end to end, from intake and resourcing through kickoff, timelines, reviews, approvals, and final delivery
• Act as the day-to-day point of contact for internal partners, T-Studios, and external agencies on assigned work
• Develop and own the Universal Creative Brief (UCB) for assigned projects
• Open and manage Workfront tickets for T-Studios work, and keep Airtable current as the source of truth for project tracking for Consumer Advertising team
• Keep projects on strategy, on time, on budget, and within brand standards
• Troubleshoot day-to-day delivery issues, and surface and drive process improvements

Ad Trafficking & Creative Operations

• Traffic and deliver finished creative across broadcast, CTV, digital, social, audio, and OOH endpoints, on spec and on schedule
• Manage Ad- and version control across deliverables
• QC assets against platform specs, trafficking instructions, and compliance requirements before release
• Coordinate with media, agency, and vendor partners to confirm specs, destinations, and timing
• Maintain trafficking documentation and follow established SOPs, flagging gaps or improvements

Required Qualifications

• Bilingual English/Spanish, with native or fluent Spanish strongly preferred
• 4+ years advertising or marketing communications experience in consumer products, with wireless or consumer tech preferred, or equivalent agency account-management experience
• 4+ years broadcast experience, plus solid print and digital experience
• Hands-on ad trafficking or creative operations experience, delivering finished assets across broadcast and digital endpoints
• Experience presenting creative to senior leadership
• Comfort managing multiple projects and deadlines in a fast-moving, evolving environment

Preferred Qualifications

• Experience inside in-house creative or production studio workflows, such as T-Studios
• Familiarity with Workfront, Airtable, and Teams
• Familiarity with ad trafficking platforms such as Extreme Reach, Innovid, Adstream, or Media Ocean
• Digital testing and optimization experience, and experience using consumer research

Company Description

WAVSYS is a national solutions company offering contract, permanent and turnkey staffing solutions by leveraging its international network of 20 offices covering USA, Canada, and the UK.

WAVSYS is a national solutions company offering contract, permanent and turnkey staffing solutions by leveraging its international network of 20 offices covering USA, Canada, and the UK.