Sr Commercial Marketing Manager

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The Sr Commercial Marketing Manager is a growth leader within the Acquisition, Offers & Growth team, responsible for deploying the Precision Growth Playbook and steering performance to deliver customer, net-add, and revenue outcomes across the prepaid portfolio. This role translates customer, competitive, channel, and financial insights into prioritized growth initiatives, actionable offers, and measurable execution plans. The role owns the operating rhythm from opportunity identification through launch and performance optimization.

It partners across Integrated Marketing, Media & Digital, Product, Channel and Sales Operations, Finance, Consumer Insights, Technology, Program Management, and Care to close value‑proposition gaps, improve acquisition and conversion, activate priority customer segments, and rapidly respond to market performance. The ideal candidate combines strategic thinking, analytical rigor, commercial judgment, and strong cross‑functional leadership. They are comfortable working under quarterly pressure, simplifying complex insights for senior leaders, and driving teams from recommendation to execution.

• Deploy the Precision Growth Playbook across priority prepaid brands, customer segments, offers, and channels; translate strategic plays into sequenced roadmaps, owners, milestones, and measurable business outcomes.
• Own performance steering for acquisition and growth, including recurring business reviews, target tracking, variance analysis, root‑cause diagnosis, risk identification, and corrective‑action plans.
• Develop and maintain a portfolio of growth initiatives that balances in‑quarter delivery with longer‑term value creation; prioritize opportunities based on customer impact, revenue and net‑add potential, implementation complexity, and strategic fit.
• Turn customer, market, competitive, channel, and financial insights into clear commercial recommendations, business cases, and executive decision materials.
• Identify and close value‑proposition gaps across rate plans, features, devices, pricing, fees, multi‑line propositions, bundles, and loyalty mechanics to improve acquisition quality and lifetime value.
• Build segment‑led acquisition strategies and offers for priority audiences, tailoring value propositions, messaging, distribution, promotions, and retention hooks to distinct customer needs.
• Lead test‑and‑learn plans that define hypotheses, test cells, success measures, readout timing, and scale decisions; institutionalize learnings into future playbook actions.
• Drive cross‑functional execution from concept through launch, ensuring requirements, dependencies, legal and compliance considerations, channel readiness, communications, and measurement plans are aligned.
• Present concise, data‑backed recommendations and performance narratives to senior leadership, surfacing decisions required, trade‑offs, risks, and next actions.
• May lead, coach, or mentor less experienced team members and influence work across matrixed teams without direct authority.

• Acquisition, net‑add, and revenue commitments are actively steered and delivered in‑quarter and in‑year.
• Precision Growth Playbook priorities move from insight to launch with clear accountability and measurable impact.
• Offers and segment strategies are more differentiated, targeted, and responsive to customer and competitive needs.
• Retail, digital, media, and channel investments convert more efficiently and produce higher‑quality growth.
• Leadership has a transparent view of performance, risks, trade‑offs, and the actions required to close gaps.

• Bachelor's degree in Marketing, Business, Economics, Analytics, or a related field (Required).
• Master's degree or…