VP, Plan Consultant Marketing

This Client Marketing role is responsible for development and execution of strategic, journey-based campaigns in partnership with Marketing and Distribution colleagues aimed at retaining and deepening existing relationships through education of our products and services. End-to-end connectivity across the touchpoints we serve is critical, while optimizing both the work product (through KPI setting and close measurement) and work processes (automation and personalization).

In order to achieve this, this leader will need to value collaboration, proactive solutioning and resourcefulness as there will be close partnership with teams across the organization including Brand/Creative, Digital Experience, and Product. This role will supervise a team of professional level employees and sets goals and objectives for team members to ensure the achievement of department results.

• Leads development of Go-To-Market for retirement plan product and service efforts across B2B and B2C audiences within Retirement Solutions, with a primary focus on maximizing engagement across owned channels, closely partnering with Product and Product marketing teams
• Responsible for developing journeys and driving automation vs. single, manual campaigns, connecting audience insights and timing of engagement - journeys include development of process, strategic objectives/goals, channel strategy, prioritization, execution and measurement
• Leads development of audience web strategy tied to institutions primarily in the Higher Education and Healthcare markets, partnering closely with centers of excellence across Public Web and Secure Web to identify ways to drive deeper engagement and connection with TIAA
• Establishes and maintains strong working relationships and collaboration with sales organization and business partners to educate internally and showcase importance of key work streams
• Helps in development of broader audience goals and ensures all project work streams are measurable and connected to key performance indicators (KPIs) that tie back to audience goals
• Able to partner across the org to lead marketing tied to CEO initiatives, including weekly stand-ups, progress tracking, slide development and presentations to senior leadership team members
• Leads a team of 3 professional marketers, focusing on developing career paths and fostering teamwork across the functional areas of marketing and the broader business Preferred Skills (plus any notes TA took during Intake sessions)
• Customer focused and results-driven
• A track record in client marketing, journey building and audience development (i.e., creating end-to-end go-to-market strategies)
• Ability to gain buy-in, influence and drive outcomes
• Build trust, credibility and strong relationships with internal/external customers and team members
• Excellent interpersonal, oral, and written communication skills
• Able to work effectively in a fast paced, cross-functional, changing environment
• Seasoned relationship builder able to establish effective partnerships at all organizational levels
• Demonstrated understanding of marketplace, competitive landscape and regulatory environment
• Successful experience in developing and implementing strategic plans, forecasting and obtaining objectives in a metrics driven environment
• Proven ability to influence development of effective creative concepts and marketing strategies

• University (Degree) Preferred

• 10+ Years Required

• Physical Requirements:
  
  Sedentary Work

11PL

Related Skills Audience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic…