Summer Intern - Associate Brand Manager - MBA

Summer 2027 MBA Marketing Intern

Associate Brand Manager Internship
· Frisco, TX

10-Week Summer Program
· June 7 – August 13, 2027

Full-Time / Hybrid

Build a career with flavor at Keurig Dr Pepper! Our MBA Marketing Internship gives first-year business school students the chance to tackle real brand challenges, develop best-in-class marketing skills, and leave a lasting mark on one of our iconic brands. Each intern is assigned an individual stretch project addressing a live business challenge — from brand strategy and consumer insights to data analysis and go-to-market planning — with final recommendations presented to our senior marketing leaders.

Every intern really does have the opportunity to impact our brands. In fact, we may even implement the recommendations you bring forward.

IMPACT OUR BRANDS

Work on our portfolio of iconic brands during a dynamic 10-week program, taking real ownership of a live brand challenge from day one.

COLLABORATION, NOT COMPETITION

Deliver real results working alongside intern peers on individual real-time brand business challenges. We want everyone to succeed.

UNPARALLELED LEADERSHIP EXPOSURE

Regular networking opportunities with the highest levels of marketing leadership across our business.

WE PROVIDE THE COACHING, TRAINING & CULTURE TO SUCCEED

Our comprehensive internship experience is built on four pillars of support:

COACHING & FEEDBACK

• Consistent mentorship and feedback throughout the program
• Coaching & support from former interns
• Mid-point & final performance evaluations

HOLISTIC MARKETING TRAINING

• Marketing fundamentals
• Analytics & financials
• Consumer insights
• Operations & route-to-market
• Leadership & influencing skills

CULTURE & NETWORKING EVENTS

• Formal networking events with Marketing leaders
• ABM roundtable & feedback discussions
• Leadership coffee chats & happy hours

ACCESS TO LEADERSHIP

• Executive meet & greets
• Formal & informal leadership exposure
• Opportunities to build personal connections across the organization

As a Summer MBA Marketing Intern, you will be assigned a project focused on a real business challenge. Projects are designed to stretch your analytical and strategic thinking. Throughout the summer you will develop and strengthen key managerial competencies with support from a dedicated Project Lead and Mentor.

BRAND ANALYTICS & INSIGHT GENERATION

Dive into brand, industry, and consumer data to identify business issues and opportunities. Apply multiple data sources — including syndicated tools such as Circana/IRI, Numerator, and You Gov — to uncover actionable insights and develop evidence-backed strategic recommendations.

BRAND PROJECT OWNERSHIP

Own and drive your individual summer brand project end-to-end, from initial scoping through final presentation to senior leaders. Work collaboratively with your Project Lead and cross-functional partners to shape your approach, build your story, and develop a fully formed strategic recommendation. Projects span areas such as brand strategy, innovation, digital shelf, consumer insights, and go-to-market planning.

CONSUMER UNDERSTANDING

Develop your understanding of the consumer — who they are, what they need, and how our brands can serve them better. Translate consumer insights into clear, actionable implications that inform your brand project recommendations. Begin building a working knowledge of brand equity fundamentals and what sets our brands apart in the marketplace.

BRAND STRATEGY SUPPORT

Contribute to brand planning conversations and assist in developing materials that bring your recommendations to life — including analyses, presentations, and strategic frameworks. Gain exposure to annual brand planning, budgeting processes, and cross-functional brand alignment under the…