Sr Regional Enterprise Field Marketing Manager

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This role aligns to a territory Sales Director and reports directly to the Senior Manager, Regional Enterprise / Strategic Segment Marketing. You will collaborate directly with regional Enterprise sales team in all aspects of planning, execution and on-going measurement of account-based objectives, monitoring overall health of pipeline in region for opportunities to impact conversion in target accounts. You will execute territory-specific marketing activities and deliver actionable sales plays to enable account engagement and penetration, effective pipeline generation and faster conversion in regional target accounts.

In tight alignment with regional Enterprise Sales Director, you will continually evaluate marketing programs against quarterly goals to ensure positive contributions to new business and expansion pipeline. You are accountable, not afraid to take ownership, and most importantly, ready to test and innovate your programs across the buyer's journey. You should thrive in ambiguous environments, love multi-tasking and have a deep passion for B2B marketing.

Liaison back to greater TFB Marketing as Regional expert and ambassador.

This is a hybrid role requiring a minimum of 3 days per week in the office.

RESPONSIBILITIES:

* Develop a deep understanding of the business, think and act like a regional CMO to proactively identify gaps, trends, headwinds/tailwinds that impact the region, and incubate with fresh ideas

* Support the Sr. Manager, Field Marketing & Sales Director of the region to translate sales objectives into territory- and account-specific marketing engagement plans, aligned to regional growth objectives and new business acquisition

* Define account-based goals and objectives, and identify appropriate accounts for 1:1 marketing execution in collaboration with sales

* Provide data and insights on target accounts and market, as well as contacts within these accounts

* Execute territory specific marketing programs and show sales reps how to execute program elements on their own

* Be accountable for demand generation goals (MQLs/SQLs, Appts, Opps) and lead flow/conversion to ensure lead volume and funnel efficiencies are optimized and in-line with sales pipline goals

* Monitor and measure the impact of account-based plans in this territory

* Generate productive partnerships with Sales Director and inter-departmental partners across org

* Also responsible for other duties/projects as assigned by business management as needed

QUALIFICATIONS:

* Bachelors degree plus 7 years relevant work experience. Masters/Advanced degree preferred.

* 7-10 years of demonstrable experience in B2B Marketing, preferably with large enterprise businesses (1,000+ employees) in technology markets, executing successful territory marketing plans in partnership with sales

* Deep understanding of B2B demand generation activities and channels (including segment marketing, demand creation, event management, campaign execution, account based marketing, prospecting platforms and best practices, etc.) and experience with the B2B marketing technology stack (Salesforce CRM, Marketing automation, prospect databases)

* Strong sense of accountability and ownership, an ability to manage your programs and clearly communicate your results back to the organization; strong cross-functional team/project management, interpersonal, and influencing skills; thrive in fast-paced, remote environment and willing to travel within territory.

* At least 18 years of age

* Legally authorized to work in the United States

Base Pay Range: $82,300 - $148,500

Corporate Bonus Target: 15%

The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be…