Sales Representative, -Premise; Southlake, Flower Mound, Colleyville, Frisco, Denton and Plano

Sales Representative, On-Premise (Southlake, Flower Mound, Colleyville, Frisco, Denton, Plano, and surrounding territories)

Morales Beverage Group, part of the Morales Capital Group portfolio, is a family‑owned importer and distributor of alcohol beverages headquartered in Houston, Texas. Founded in 1989, the company is the 3rd largest alcohol beverage distributor in Texas, 4th largest spirits distributor in Florida, and 6th in California, and serves all 50 states. We offer a diverse portfolio of top‑quality brands and strive to provide exceptional service to business partners every day.

Reporting to the Area Manager, the Sales Representative, On‑Premise is responsible for driving distribution, volume growth, and brand visibility within bars, restaurants, hotels, and entertainment venues across the assigned market. The role focuses on developing new on‑premise accounts, strengthening existing customer relationships, and ensuring long‑term partnership and high satisfaction.

Account Management

• Build and maintain strong relationships with on‑premise accounts including bars, restaurants, hotels, and entertainment venues.
• Manage and grow an established spirits territory while developing new account business through cold calling, referrals, and networking.
• Maintain consistent customer contact and follow‑up to ensure satisfaction and long‑term partnership.
• Conduct regular business reviews with key accounts to evaluate performance and identify growth opportunities.
• Ensure proper pricing, distribution, and inventory levels across assigned accounts.
• Resolve order, delivery, billing, and service‑related issues in a timely and professional manner.
• Travel daily within the assigned territory to support account needs and sales objectives.

Sales Execution

• Meet or exceed monthly, quarterly, and annual sales goals.
• Present and sell the MBG spirits portfolio using a consultative, solutions‑based selling approach.
• Drive incremental sales through new distribution, menu placements, cocktail features, and back‑bar visibility.
• Influence purchasing decisions by aligning product recommendations with each account’s concept and target guest.

Brand Building & Activation

• Execute supplier programs, incentives, and promotional initiatives in alignment with company objectives.
• Secure and maintain menu listings, cocktail features, and brand visibility within accounts.
• Coordinate tastings, staff trainings, and brand events to increase product knowledge and advocacy.
• Ensure point‑of‑sale materials and brand standards are properly executed.
• Serve as a brand ambassador for assigned portfolios within the on‑premise market.

Reporting & Administration

• Plan weekly routes, pre‑plans, and territory strategies to maximize productivity.
• Accurately enter orders, account activity, and notes into the CRM system.
• Track incentives, performance metrics, and program execution.
• Maintain compliance with company policies and all applicable Texas alcohol regulations.
• Provide timely and accurate reporting and feedback to management on market conditions, customer needs, and competitive activity.

Collaborate with peers and the Area Manager to strategize on issues that disrupt goal achievement. Maintain a high level of professionalism, confidentiality, and effective working relationships with staff, department leaders, and executive leadership. Demonstrate ownership, accountability, and responsibility; engage with enthusiasm; respond promptly; and operate with confidence and respect.

• Customer Focus – Dedicated to meeting customer expectations and fostering strong relationships.
• Negotiating – Skilled at negotiating with clients to secure favorable outcomes.
• Drive for Results – Demonstrates a strong commitment to achieving business targets.
• Time Management – Manages time by prioritizing tasks and meeting deadlines.
• Interpersonal Savvy – Builds constructive relationships and navigates complex interactions.

Sit, type, and use a computer for significant periods. Walk, bend, reach, stand, squat, and stoop as required. Lift, lower, push, carry, or pull up to 45 lbs. Drive daily…