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Regional Business Development Coordinator Specialty Retail Channel

Job in Gadsden, Etowah County, Alabama, 35901, USA
Listing for: Buffalo Rock Company
Full Time position
Listed on 2026-08-07
Job specializations:
  • Sales
    Sales Representative, Business Development, Account Manager, Sales Manager
Job Description & How to Apply Below

Regional Business Development Coordinator (BDC) - Specialty Retail Channel

Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 123 years ago. Buffalo Rock manages the best alcoholic and non-alcoholic beverage portfolio in the country, which includes several beloved global and regional brands. The primary function of the Regional BDC – Specialty Retail Channel is to serve as an Outside Sales Representative for Specialty Retail Fountain, Tea, Coffee and Cold bottle, negotiate with those accounts and actively manage the sales goals and objectives of his/her specific assigned accounts, and perform all responsibilities for those accounts following BRC standards.

The BDC must regularly exercise independent judgment and discretion to negotiate and agree to terms based on policy guidelines, adjust disputes with customers, and in other aspects of customer relations.

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Essential Functions

  • Regular and timely attendance is an essential function of this position. Position is required to work all hours necessary to ensure operations function is fulfilled, including nights, weekends, holidays. May be required to be on-call.
  • Objective:
    Drive incremental sales in current accounts by focusing on new selling opportunities that will drive volume and revenue for the company and the customer.
  • Must aggressively pursue additional Large On-Premise accounts and Micro Markets and track placements in all assigned accounts to ensure the assets meet BRC revenue standards.
  • Have a selling story for the customer on how the additional product will drive revenues and margins…win/win partnership.
  • Ensure that all marketing programs with assigned/selected accounts are implemented and maintained.
  • Assist with the collection of any OCS/Bottle Water past due invoices and the collection of any bad check payments.
  • Solicit any potential On-Premise, Micro Market, Fountain, and Coffee accounts in/out of your assigned area. Communicate any changes to an existing account, including ownership, closure, etc. to the appropriate departments.
  • Must work with the responsible Franchise Leadership to ensure all assigned sales objectives and quotas are reached under the Mid-Management Accountability Balanced Score Card.
  • Must work with the responsible Franchise Leadership to ensure that the Out-of-Date Policy is enforced in accordance with the Key Performance Indicators (KPI) criteria and is understood by the employee-partners servicing the BDC's assigned accounts.
  • Must work with all to ensure all general company policies are understood and followed by all employee-partners.
  • Must work with all Franchise Leadership to ensure that the BDC's assigned accounts receive adequate service and delivery based on Retail Operating Principles set forth.
  • Must visit all assigned accounts quarterly and report findings to upper management to ensure customer satisfaction level meets BRC standards.
  • Must personally visit all assigned accounts on a scheduled basis, quarterly.
  • Must actively pursue to full resolution any need or complaint of the BDC's assigned accounts as it relates to the day-to-day business between the account and the Buffalo Rock Company.
  • Develop and maintain positive, professional customer relationships.
  • Know each decision maker at each Specialty Retail Channel account by name and keep them updated on all BRC needs pertaining to price increases, reduction of equipment or commissions and new products, and any other information pertinent to mutual business needs.
  • Must review sales data to perform quarterly customer reviews.
  • Required to attend and/or participate in all scheduled meetings as directed.
  • Required to work any special events or other events associated with the Buffalo Rock Company or the franchise.
  • Required to work with all assigned accounts, building brands as priority.
  • Required to develop schools, universities, restaurants, food services, entertainment, bars, national and regional accounts, health, hotels, gaming, theaters, etc.
  • Must adhere to customer policies for vendors, which may include but are…
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