Social Media Coordinator

Social Media Coordinator

Job No: 539972

Work Type: Full Time

Location: Main Campus (Gainesville, FL)

Department:  - ED-LASTINGER CENTER

Marketing and Communications Specialist II

The University of Florida Lastinger Center for Learning's mission is to improve the quality of teaching, learning, and childcare. We research, develop, and scale educational innovations for adults and children that put all learners on trajectories for lifelong success. Specifically, the Center targets kindergarten readiness, 3rd grade reading proficiency, and algebra proficiency as critical milestones in children's educational trajectory that are predictive of success in school and life.

The Center works at the nexus of research, practice, and policy to develop sustainable systems that leverage educational technologies and improve the implementation of research-based practices. Housed in one of the nation's elite public research universities, the Center operates as a dynamic, entrepreneurial workplace focused on executing UF's service mission to strengthen the human condition and improve the quality of life.

The Lastinger Center is committed to attracting, hiring, and retaining top talent by valuing a broad range of thought, skill, and experience. We believe in fostering environments where team members feel included, valued, and empowered to do their best work.

• Defines and leads the social media strategy across multiple Center brands, including evaluation of platform presence and brand-level social media needs.
• Establishes strategic frameworks for storytelling, campaigns, audience engagement, and content priorities across social media platforms.
• Ensures social media strategies are aligned with institutional goals, target audiences, timelines, and best practices.
• Sets strategic direction related to platforms, tone, content mix, and prioritization of resources.
• Leads the transition of social media strategy, ideation, and creative production fully in-house, ensuring sustainability and consistency.
• Identifies growth opportunities and innovations in social media to enhance visibility, engagement, and brand impact.

• Establishes measurement frameworks and key performance indicators to evaluate the effectiveness of social media efforts.
• Analyzes performance data across platforms to assess engagement, reach, audience growth, and alignment with Center objectives.
• Prepares and presents reports that communicate the impact and value of social media initiatives to internal stakeholders.
• Uses performance insights to refine strategy, inform campaign planning, and guide future content decisions.

• Collaborate with leadership in the development of social media materials for assigned unit by identifying communication needs based on relevant and thorough research.
• Ability to effectively partner across teams with different priorities, incorporate varied perspectives while balancing organizational constraints and objectives to deliver aligned, actionable outcomes.
• Works in close partnership with the Social Media Specialist to translate strategy into execution through clear priorities, guidance, and feedback.
• Collaborates with communications, marketing, creative, and program teams to align social media efforts with broader communication initiatives.
• Advises internal teams and subject-matter experts on social media storytelling, platform use, and audience engagement.
• Supports integration of social media campaigns into institutional communication and marketing programs.

• Stays current on social media trends, platform updates, and best practices relevant to higher education and public-facing organizations.
• Researches marketplace competitiveness and emerging opportunities within social media platforms.
• Anticipates changes in audience behavior and platform performance to inform proactive strategic decisions.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.

• Plans, implements, and manages limited paid social media campaigns in support of recruitment, awareness, or program objectives.
• Oversees targeting, messaging, budgeting, and performance evaluation for paid social initiatives when deployed.

• Bachelor's degree and four years of relevant experience; or an Associate's degree and six years of relevant experience; or an equivalent combination of education and experience.

• Demonstrated experience developing and leading social media strategies for multi-brand organizations.
• Familiarity with/experience working in higher education, early learning, K-12, or mission-driven organizations' social media landscape.
• Strong understanding of social media platforms including Facebook, Instagram, Linked In, X (Twitter), You Tube and emerging channels.
• Experience using social…