Digital Marketing Manager

Who is Frankel?

Frankel is a full-service strategic communications firm based in Gainesville, FL, specializing in branding, marketing, and digital strategy. We help organizations connect with their audiences through thoughtful strategy, sharp creative, and measurable results – whether that’s a million‑dollar budget or a gumball and a paperclip. We partner with clients across financial services, higher education, healthcare, professional services, and more, and we’re looking for people who love a good challenge as much as we do.

If you’re a data‑driven strategist who’s just as comfortable optimizing a paid media budget as you are untangling an analytics dashboard, this role is your chance to shine as a Digital Marketing Manager at Frankel.

The Digital Marketing Manager is responsible for the strategy, execution, and performance of paid digital media, analytics infrastructure, email marketing, and SEO/GEO across an assigned client portfolio. Acting as the digital subject matter expert, this role ensures campaigns are set up for success, measured accurately, and continuously optimized to hit client goals. This role requires a balance of technical fluency, strategic thinking, and clear communication to guide both clients and internal teams.

The Digital Marketing Manager works closely with internal departments to plan and execute integrated digital campaigns. They must be knowledgeable in paid media platforms, marketing technology, and organic search, providing guidance that keeps client digital programs performing at a high level.

The ideal candidate is analytical, proactive, and collaborative, with a strong understanding of the full digital marketing ecosystem. They must be comfortable managing multiple accounts and priorities in a fast‑paced agency environment.

Job Title: Digital Marketing Manager

Department: Digital Services

Reports To: Director of Digital Marketing

Location: Gainesville, FL (Hybrid) or Remote in Select States

Employment Type: Full‑Time

Only USA‑based candidates will be considered for this position. Frankel is unable to provide sponsorship at this time. If based in Gainesville, this hybrid role requires being in the office from Tuesday through Thursday, and Monday and Friday are remote days. We are open to remote candidates.

• Strategize, launch, optimize, and report on paid digital media campaigns, including paid social, paid search, and programmatic media
• Integrate CRM intelligence into campaign targeting, segmentation, and optimization
• Manage budgets and pacing across platforms to ensure efficient spend and delivery against KPIs

• Set up and maintain analytics infrastructure using GA4 and Google Tag Manager
• Establish and maintain performance dashboards using Google Data Studio (Looker Studio)
• Translate campaign data into clear, actionable insights for clients and internal teams

• Apply a proven understanding of SEO and GEO best practices to guide client strategy
• Conduct keyword research and SEO/GEO audits
• Provide feedback on content marketing to maximize organic search visibility
• Partner with web development to implement technical best practices

• Guide internal teams on best practices related to UX, CRO, SEO/GEO, accessibility, and privacy compliance
• Identify opportunities to improve site performance and conversion rates
• Stay current on regulations and ensure client sites remain compliant

• Develop email marketing strategy, including segmentation, automation, and journey mapping
• Oversee email distribution, A/B testing, and performance analysis
• Continuously refine email programs based on engagement and conversion data

• Monitor industry trends and platform updates relevant to client accounts
• Maintain accurate documentation of campaign strategy, performance, and optimizations
• Continuously expand knowledge of digital marketing tools, platforms, and best practices
• Perform other duties as assigned

• 3-6 years' experience in digital marketing, ideally within an agency setting
• Bachelor's Degree in Marketing, Advertising, Communications, or related field
• Proven experience managing paid…