Store Manager - Rent Pro Equipment

Store Manager - Rent Pro Equipment (Sales)

The General Manager leads the rental store and assigned territory by driving sales growth, operational excellence, and profitability. This role is accountable for branch‑level P&L performance, ensuring alignment with company strategy while building a high‑performance culture centered on safety, revenue and operational accountability, and customer satisfaction.

• Sales Leadership & Market Growth
  • Lead, coach, and develop sales teams to achieve revenue, market share, and profitability targets.
  • Drive customer acquisition, retention, and expansion strategies to maximize long‑term growth.
  • Collaborate with executive leadership to execute sales strategies and competitive positioning.
  • Set clear sales goals, track performance, and implement corrective action plans as needed.
  • Actively participate in key customer relationships and major contract negotiations.
• Operational Leadership & Excellence
  • Oversee daily branch operations with a focus on efficiency, fleet utilization, service quality, and safety.
  • Partner with the VP of Operations to improve processes, productivity, and cost management.
  • Ensure equipment availability, readiness, and delivery meet customer expectations.
  • Champion compliance with company policies, regulatory standards, and operational best practices.
  • Conduct quarterly operational and market reviews to maintain competitiveness.
• Financial Performance
  • Hold full P&L responsibility for branch performance.
  • Develop and manage budgets, forecasts, pricing, and expense control measures.
  • Drive profitability through disciplined revenue growth and cost optimization.
  • Oversee accounts receivable and collections to protect company assets and cash flow.
• People & Culture
  • Hire, train, and retain high‑performing sales, service, and operations staff.
  • Build a culture of accountability, teamwork, professional development, and high performance.
  • Provide coaching and leadership to motivate employees to exceed expectations.
  • Create and maintain a strong safety culture, ensuring all staff follow best practices and compliance standards.
• Cross‑Functional Collaboration
  • Partner with the President, VP of Sales, and VP of Operations to align on strategy and execution.
  • Act as the link between local branch operations and executive leadership.
  • Collaborate with other GMs to share best practices and enhance overall organizational performance.

• Total branch revenue and profitability aligned with P&L goals.
• Sales team performance: revenue growth, customer acquisition, and retention.
• Operational efficiency: fleet utilization, service, logistics, and compliance.
• Employee engagement and development: staff retention and performance.
• Safety compliance: zero preventable safety incidents.

• Bachelor's degree in business, management, or related field preferred (or equivalent experience).
• 10+ years of leadership experience in equipment rental, sales, or operations with proven P&L responsibility.
• Demonstrated success in leading sales teams and delivering sustained revenue growth.
• Strong operational management and financial acumen.
• Excellent leadership, communication, and customer relationship skills.
• Energetic, adaptable, and result‑driven leader with the ability to thrive in competitive markets.
• Commitment to building and maintaining a safety‑first culture.

Rent Pro Equipment provides a comprehensive range of benefits for all full‑time positions that includes medical, dental, vision and a matching 401‑K retirement plan along with a variety of other optional benefits.

Rent Pro Equipment is a Drug‑Free Workplace and Equal Opportunity Employer. All positions require pre‑employment screening. Must be authorized to work in the United States.