Marketing and Communications Specialist

Overview

Marketing and Communications Specialist — Job No: 538588
• Work Type:
Full Time
•

Location:

Jacksonville Campus
• Categories:
Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support
• Department:  - PR-VP Strategic Initiatives

Classification

Title:

Marketing and Communications Specialist III

Classification

Minimum Requirements:

Bachelor's degree and six years of relevant experience; or an Associate's degree and eight years of relevant experience; or an equivalent combination of education and experience.

The University of Florida is expanding its statewide presence with the development of UF Jacksonville, a new graduate-focused campus designed to advance educational opportunity, fuel regional workforce development, and strengthen UF's impact across Northeast Florida. Offering graduate programs across engineering, computer science, AI, business, law, design, and health-related fields, UF Jacksonville is building a modern, student-centered environment that emphasizes hands-on learning, industry collaboration, and meaningful engagement with the Jacksonville community.

As the campus grows, UF Jacksonville is developing a comprehensive operational infrastructure to support academic programs, student services, community-facing events, and the day-to-day activities that shape the campus experience. This role is central to that mission.

This position will be located at 801 W. Bay Street in Jacksonville, FL. It is a full-time role with a standard work schedule of Monday through Friday, 8:00 a.m. to 5:00 p.m. Occasional evening or weekend hours may be required to support student-facing events, orientations, or special campus activities. Flexibility is expected during peak enrollment periods and major campus events.

• Creative Development & Content Writing
  :
  Develop clear, compelling written content for a wide range of audiences and platforms, including news stories, student spotlights, faculty features, announcements, newsletters, event promotions, email campaigns, and printed marketing materials. Partner with UF Strategic Communications and Marketing (SCM), faculty, staff, and external vendors to produce and refine creative assets such as graphics, photography, video, and promotional materials that support strategic communication goals.
  
  Maintain a consistent tone, voice, and editorial style across all content in alignment with UF brand guidelines and support multi-channel marketing initiatives by ensuring cohesive messaging across digital, print, and social platforms. Include copyediting, proofreading, and quality review of campus communications to ensure clarity, accuracy, and brand alignment.
• Digital Strategy & Website Management
  :
  Serve as the primary content manager for the UF Jacksonville website, ensuring pages are accurate, accessible, visually engaging, and aligned with university branding and messaging. Develop, update, and maintain program pages and student-facing resources in cooperation with academic departments and administrative units. Collaborate with UF SCM, UFIT, and campus partners to improve site structure, usability, accessibility, search functionality, and SEO performance, while ensuring WCAG accessibility standards.
  
  Monitor web analytics to identify trends and opportunities for improvement, and prepare reports to inform communication strategy and user experience enhancements. Maintain all digital content in accordance with UF branding, accessibility requirements, and editorial style guidelines.
• Social Media Strategy & Engagement
  :
  Manage official UF Jacksonville social media channels, including content planning, creation, scheduling, posting, and ongoing community engagement across platforms such as Instagram, Facebook, Linked In, and X. Develop and execute social media campaigns that support enrollment goals, elevate campus events, highlight faculty expertise, and strengthen the UF Jacksonville brand. Maintain a strategic social media content calendar aligned with recruitment cycles, campus milestones, and institutional priorities;
  
  monitor performance metrics, track engagement, and prepare…