Director of Marketing and Communications

Position Purpose
The Director of Marketing and Communications provides strategic leadership and hands-on execution for all school-wide marketing and communications initiatives. A key member of the Advancement team, the Director serves as Oak Hall School's lead storyteller, responsible for shaping institutional voice, advancing brand strategy, and driving engagement with current and prospective stakeholders. The Director balances vision-setting with active participation in high-impact communications work and supervises marketing and communications staff.

Essential Functions

• Develop, lead, and continually refine a comprehensive marketing and communications strategy aligned with the School's mission, strategic plan, and advancement goals

• Serve as the School's lead storyteller by personally shaping, writing, and editing key institutional messages and flagship communications

• Provide strategic leadership and hands-on participation across all communications platforms, including digital, print, social media, media relations, and publications

• Establish, maintain, and enforce school-wide brand standards, ensuring consistency of messaging, tone, and visual identity across all departments, programs, and events

• Direct social media strategy and audience growth while contributing to content creation, campaign execution, and performance evaluation

• Oversee and actively participate in the curation and production of photography and video to support storytelling and advancement objectives

• Provide final editorial review and approval of major school-wide communications and publications prior to release

• Guide and contribute to the strategic development and continuous improvement of the School's website to maximize visibility, engagement, and user experience

• Establish and maintain relationships with local and regional media outlets; manage or contribute directly to media outreach, messaging, and responses

• Lead and contribute to the development of major institutional publications, including admissions materials, annual and impact reports, campaign collateral, and program publications

• Supervise, mentor, and collaborate closely with marketing and communications staff, balancing leadership with active involvement in execution

• In partnership with the Director of Advancement, manage marketing, communications, advertising, and website budgets

• Analyze communications performance metrics and apply insights to refine strategy, messaging, and engagement

• Collaborate with Advancement, Admissions, Academic, and Administrative leadership to align communications with institutional priorities

• Support and advance the mission, values, and long-term vision of Oak Hall School

• Model professionalism, integrity, creativity, and collaborative leadership

• Maintain regular attendance, participate in meetings and school events, adhere to School policies, and perform other duties as assigned

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations, Business, New Media, or a related field required

• Demonstrated experience leading marketing and communications initiatives, including digital and print platforms

• Exceptional writing, editing, and storytelling skills with strong attention to tone, clarity, and audience

• Strong understanding of current and emerging marketing trends, social media strategy, and analytics

• Working knowledge of website management and major marketing channels

• Strong analytical, organizational, and project-management skills

• Ability to think strategically while executing tactically

• Preference for experience in an independent school, higher education, or nonprofit environment

• Demonstrated professionalism, collegiality, and sound judgment

• Enthusiasm for and commitment to the mission of Oak Hall School

Physical Requirements and Work Environment

• Regularly uses close and distance vision; may work at a desk and computer screen for extended periods of time

• May stand for extended periods of time

• May work for extended periods of time, including after hours and on weekends, and in situations that can be stressful and involve time-sensitive deadlines

• Turns, bends, reaches, and may…