Senior Public Relations Specialist

Job no: 540994
Work type: Staff Full-Time
Location: Main Campus (Gainesville, FL)
Categories: Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support
Department:  - AG-IFAS COMMUNICATION SERVICES

Classification

Title:

Public Relations Specialist III

Master's degree in an appropriate area and two years of relevant experience; or a bachelor's degree in an appropriate area and four years of relevant experience

The University of Florida Institute of Food and Agricultural Sciences (UF/IFAS) Communications team is seeking an experienced and strategic communications professional to serve as a Senior Public Relations Specialist
. This position plays a critical leadership role in advancing awareness of UF/IFAS research, Extension, and academic programs through media relations, science communication, integrated communications planning, editorial leadership, crisis communications, and stakeholder engagement.

As a senior member of the communications team, this position develops and executes strategic communications initiatives, leads cross-functional communications efforts, provides guidance on sensitive and high-profile issues, and serves as a key liaison with university-wide communications partners.

The successful candiate will identify and develop compelling stories, cultivate relationships with journalists and key stakeholders, provide communications counsel on complex and high-profile issues, and lead cross-functional communications initiatives that advance organizational priorities. This role also serves as a senior editorial resource, helping ensure quality, consistency, and alignment across communications efforts while representing UF/IFAS in university-wide communications initiatives and integrated communications teams.

Identify, research, develop, and distribute news releases, feature stories, media pitches, blog content, and other communications materials that highlight UF/IFAS research, Extension, teaching, and outreach initiatives.

• Identify emerging story opportunities across UF/IFAS and collaborate with faculty, staff, and communicators to develop compelling content.
• Translate scientific and technical information into clear, engaging, and accessible content for public audiences.
• Develop content for traditional media, digital platforms, stakeholder communications, and organizational communications channels.
• Coordinate with photography, video, graphic design, and digital content teams to maximize storytelling impact.
• Build and maintain relationships with local, state, national, and industry media outlets.
• Serve as a resource to journalists by connecting media representatives with appropriate UF/IFAS subject matter experts.
• Monitor media trends and identify opportunities to expand visibility for UF/IFAS expertise.

Provide strategic leadership for communications initiatives that advance organizational priorities, strengthen stakeholder engagement, and enhance awareness of UF/IFAS programs and expertise.

• Lead the development, implementation, and evaluation of strategic communications and public relations campaigns.
• Provide operational leadership for cross-functional communications teams supporting major initiatives, projects, issues management efforts, and organizational priorities.
• Serve as a communications strategist and advisor on high-profile, sensitive, or complex communications matters.
• Assist in planning and executing crisis communications and emergency response communications, including issues related to Extension, weather events, and emerging organizational concerns.
• Coordinate communications efforts across multiple channels to ensure message consistency and alignment with institutional priorities.
• Measure communication outcomes and recommend strategies to improve effectiveness and audience engagement.
• Serve as the UF/IFAS representative to integrated communications initiatives involving UF Strategic Communications and Marketing, UF Health Communications, and other university communications partners.