Associate Director of Annual Giving, Digital Philanthropy

Associate Director of Annual Giving, Digital Philanthropy

Job no: 541201
Work type: Staff Full-Time
Location: Main Campus (Gainesville, FL)
Categories: Advancement, Executive/Director/Management
Department:  - AD-VP ADVANCEMENT

Classification

Title:

ASO DIR, Annual Giving

Master’s degree in an appropriate area of specialization and one year of appropriate experience in annual giving or related field; or a bachelor’s degree in an appropriate area of specialization and three years of appropriate experience in annual giving or related field.

Job Description:

Great fundraising happens at the intersection of strategy, technology, and meaningful human connection. The University of Florida is seeking an Associate Director of Annual Giving, Digital Philanthropy to lead digital fundraising and crowdfunding efforts that engage donors and expand philanthropic support across the university. Reporting to the Director of Annual Giving Campaigns, this role develops, executes and manages omni-channel, impact-driven campaigns, collaborates with campus partners and uses data-driven insights to enhance donor participation and fundraising results.

This is an exciting opportunity for a creative and strategic professional who enjoys blending innovation, analytics, and relationship-building to drive meaningful results.

• Lead the strategy, development, and execution of central digital annual giving campaigns across email, web, SMS/texting and other fundraising channels.
• Develop and execute digital fundraising strategies that support donor acquisition, retention, reactivation and increased donor participation.
• Work in partnership with the Director of Annual Giving Campaigns to align digital campaigns with the broader annual giving solicitation strategy and calendar.
• Develop campaign plans, timelines, creative deliverables, audience strategies, and execution plans for central digital fundraising initiatives.
• Project manage the development, implementation, testing, and optimization of digital campaign assets, including emails, landing pages, web content and other campaign opportunities.
• Coordinate SMS/texting strategy and execution for Annual Giving campaigns, including campaign planning, scheduling, deployment, vendor coordination and performance review.
• Develop processes to evaluate results of digital campaigns and report statistics and recommendations to appropriate parties.
• Serve as the Annual Giving liaison for Give Campus Central and Unit Special Campaigns, coordinating with campus partners and Annual Giving team members to facilitate effective use of Give Campus campaign functionality and support the development and execution of central and unit special campaigns.
• Coordinate with key partners, including Strategic Marketing & Communications and Marketing Intelligence, to ensure campaign strategy and execution align with university brand standards and maximize reach across channels and solicitation methods, integrating creative, social media, email deployment, audience strategy and campaign analytics.
• Serve as a resource for emerging digital fundraising opportunities and channels.

• Lead the operational execution and management of the Annual Giving crowdfunding initiative in alignment with the crowdfunding strategy and roadmap established by the Director of Annual Giving Campaigns.
• Manage the development, launch, maintenance, and closeout of crowdfunding campaigns, including campaign setup, page management, timelines, tracking, reporting and ongoing campaign support.
• Develop and execute marketing strategies and communications to promote crowdfunding campaigns and increase participation and philanthropic support.
• Work in partnership with colleges, units, students, faculty, staff and other campus stakeholders to support successful crowdfunding initiatives.
• Provide consultation and guidance to campaign partners regarding crowdfunding best practices, campaign structure, messaging, promotion and digital fundraising strategy.
• Coordinate campaign communications and promotional activities across appropriate digital channels.
• Monitor crowdfunding campaign performance and provide regular updates, analysis and recommendations to…