Marketing Cloud Engineer

Classification Minimum Requirements

Bachelor's degree in an appropriate area and two years of relevant experience; or an equivalent combination of education and experience.

IT Generalist II

Bachelor's degree in an appropriate area and two years of relevant experience; or an equivalent combination of education and experience.

The Marketing Cloud Engineer is responsible for oversight, creation and execution of content for the University of Florida Advancement’s (UFA) Web communications, email marketing and digital assets. Reporting to the Director of E-Commerce & Marketing Cloud Architect, this position will collaborate with other members of UFA’s communications, development and alumni departments to ensure seamless, creative and impactful messaging across platforms. The Assistant Director will guide e-communications developed by decentralized units to ensure they are in compliance with UFA’s editorial guidelines, messaging and visual identity standards.

In addition, the incumbent will play a key role in executing UFA’s digital strategy, which will require an understanding of best practices in content development, information technology and architecture, site design, search-engine optimization and web analytics, along with strong consensus-building skills.

• Assist in the administration of UF Advancement’s Marketing Cloud instance, including setup, maintenance, and account/access management.
• Serve as a resource for Marketing Cloud expertise, collaborating with Communications and other UFA units on platform initiatives.
• Develop, test, and implement Marketing Cloud solutions based on project requirements, ensuring quality and consistency.
• Oversee the integrity of the Marketing Cloud data structure and manage data extensions to support marketing and communication needs.
• Monitor email deliverability and ensure compliance with CAN-SPAM and other legal requirements.
• Develop and maintain automations, journeys, and personalization strategies using AMPscript and other tools to optimize email campaigns.
• Assist in the management of any current or future Marketing Cloud subsystems, including Marketing Cloud Intelligence, Distributed Marketing, and Interaction Studio.
• Ensure alignment of Marketing Cloud operations with UFA and UF requirements and industry best practices.

• Assist with managing e-commerce platforms, including the online giving system, digital event marketing tools, and auction solutions.
• Provide technical support and troubleshooting for e-commerce systems, including the UF Foundation’s credit card gateway (currently Cyber Source).
• Collaborate with stakeholders to refine e-commerce strategies, focusing on donor experience, conversion rates, and reducing cart abandonment.
• Partner with the Director of E-Commerce to evaluate new or enhanced e-commerce solutions to meet the organization’s goals.

• Build and maintain automated data integrations between Marketing Cloud and other platforms, including CRM, online giving, and web applications.
• Design and optimize Marketing Cloud journeys to deliver strategic donor touchpoints and ensure consistent engagement.
• Analyze and report on campaign performance using Marketing Cloud Intelligence and Google Analytics.
• Create custom coding solutions to enhance automation and personalization in email marketing.
• Provide data-driven insights and recommendations to improve digital engagement strategies.

• Support the administration of UF Advancement’s web presences, including CMS management, backend configuration, and troubleshooting.
• Assist in the maintenance of on-premises web environments, ensuring security…