Beauty for Ashes Marketing & Communications Coordinator

Summary of Job The B4A Marketing & Communications Coordinator is primarily responsible for the following initiatives:

• Marketing & Content Strategy
• Social Media Management
• Email Marketing & Audience Communication
• Storytelling & Testimony Development
• External Communication & Community Engagement

The Marketing & Communications Coordinator supports the mission of Beauty for Ashes by leading the ministry’s marketing and external communications. This role is responsible for promoting Beauty for Ashes programs, events, and resources through social media, email marketing, and digital storytelling, ensuring the ministry’s message is communicated clearly and consistently.

This position is ideal for someone who is passionate about women’s ministry and enjoys using marketing and communication skills to share the story and impact of Beauty for Ashes, helping more women, churches, and partners engage with the ministry.

• Marketing & Content Strategy:
  Develop and manage marketing efforts that promote Beauty for Ashes programs, retreats, and initiatives.
  
  Responsibilities include:
• Creating and implementing marketing strategies for ministry programs, events, and campaigns
• Planning and maintaining a marketing content calendar for social media and email communications
• Creating promotional campaigns to increase awareness and engagement
• Designing or coordinating promotional graphics and marketing materials
• Coordinating content submissions from staff and ministry contributors

• Social Media Management:
  Manage and grow Beauty for Ashes’ presence across social media platforms.
  
  Responsibilities include:
• Managing ministry social media platforms (Instagram, Facebook, and emerging platforms such as Tik Tok)
• Creating, scheduling, and posting social media content
• Monitoring comments, messages, and engagement across platforms
• Responding to inquiries and connecting with followers and alumni
• Tracking analytics and identifying high-performing content
• Adjusting strategies to increase reach, engagement, and audience growth
• Monitoring trends relevant to women’s ministry and digital engagement

• Managing the ministry’s email marketing platform and contact database
• Maintaining and organizing email lists and audience segmentation
• Creating monthly newsletters and ministry updates
• Developing email campaigns for events, programs, and giving initiatives
• Building drip campaigns for new contacts and participants
• Tracking engagement metrics such as open rates and click-through rates
• Improving communication flow with alumni and participants

• Storytelling & Testimony Development:
  Help communicate the impact of Beauty for Ashes by sharing participant stories and ministry outcomes.
  
  Responsibilities include:
• Developing a storytelling strategy that highlights the impact of the ministry
• Collecting and coordinating written and video testimonies
• Converting testimonies into social media posts, newsletters, ministry updates, and fundraising content
• Creating a system to archive and organize testimonials for future use

• External Communication & Community Engagement:
  Serve as a primary point of contact for online communication with the Beauty for Ashes community.
  
  Responsibilities include:
• Managing the ministry’s primary email inbox
• Update database after each event
• Responding to inquiries received through email and social media platforms
• Communicating with alumni and participants and sharing opportunities to stay engaged with the ministry
• Helping strengthen relationships with the Beauty for Ashes community through consistent communication
• Create strategy to communicate with alumni and keep them involved in ministry

This job description will be evaluated on an ongoing basis in an effort to manage the staff member’s wellbeing.

• Drives Results
  - Consistently achieving results to meet and exceed goals, even under tough circumstances.
• Continuously Improves
  - Knowing the most effective and efficient processes to get things done, with a focus on continuous improvement.
• Cultivates…