Marketing Manager

The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and sales growth across Aftermarket Parts, OEM Parts, and Capital Equipment businesses. This role requires a deep understanding of the unique market needs, customer behaviors, and competitive landscapes within each business category to maximize revenue and market share.

Additionally, the Marketing Manager will lead the commercialization and market launch of newly developed aftermarket parts and capital equipment, ensuring successful go-to-market strategies that result from the company’s New Product Development (NPD) process. The ideal candidate will have strong research, strategic planning, product commercialization, and cross‑functional leadership skills to drive growth in these critical areas.

All job requirements listed are requirements for the core responsibilities of this position. This position may require other activities and duties to be performed as assigned by their manager.

• Conduct ongoing market research to identify emerging trends, customer needs, and competitive threats across all business categories.
• Develop segmentation strategies that improve targeting and positioning of aftermarket parts, OEM parts, and capital equipment.
• Provide strategic insights to support product roadmap planning and sales strategies.

• Develop and implement strategic marketing plans to support business objectives.
• Develop and execute segment-specific marketing strategies and tactics tailored to Aftermarket Parts, OEM Parts, and Capital Equipment businesses to maximize revenue and customer engagement.
• Create demand generation campaigns that support lead acquisition, retention, and conversion for each business category.
• Continuously assess and refine marketing strategies based on performance analytics, competitive intelligence, and market trends to optimize results.
• Ensure consistent brand messaging across all marketing channels while tailoring content to support marketing objectives.

• Lead the marketing commercialization and launch strategy for newly developed aftermarket parts and capital equipment from the NPD process.
• Collaborate closely with Product Management, Engineering, Sales, and Supply Chain teams to develop go‑to‑market plans, messaging, and promotional materials for new product introductions.
• Conduct market and competitive analysis to determine key selling points for new products.
• Manage launch execution, including internal training, customer communications, digital campaigns, and trade show presentations.

• Oversee the development of marketing materials, sales collateral, and digital content to support sales efforts across different business segments.
• Develop compelling website content, email campaigns, and promotional advertisements that align with business objectives.
• Ensure all content is optimized for SEO, lead generation, and customer engagement.

• Manage and optimize digital marketing efforts, including social media, paid advertising, and website optimization to improve visibility and conversion rates.
• Develop and execute targeted campaigns to reach aftermarket, OEM, and capital equipment buyers with the right messaging and offers.
• Utilize analytics tools to measure, track, and refine digital marketing performance.

• Develop and rationalize an effective exhibition calendar aligned with Cantrell‑Gainco objectives and the broader Fortifi exhibition strategy, ensuring consistency, strategic impact, and value across all events.
• Plan and execute trade show participation, including booth design, promotional materials, and lead generation strategies.
• Coordinate logistics such as booth setup, collateral, vendor relationships, and post‑event follow‑up.
• Ensure trade shows and events align with overall marketing and sales objectives.

• Work closely with Sales, Customer Service,…