Marketing & Audience Engagement Manager

Job Details

Job Location:

HMM The Times - Gainesville, GA 30501

Position Type:
Full Time

Metro Market Media is a leader in local media and marketing solutions, dedicated to helping our communities stay informed and connected. Our portfolio includes The Times of Gainesville, Forsyth County News, Dawson County News, specialty publications, and our popular “Best of” awards and events. We are proud of the role we play in our communities, and we are equally proud of the team culture we have built around a shared set of values.

The Marketing & Audience Engagement Manager owns the marketing and audience engagement function for Metro Market Media's newspaper brands, setting direction across digital, print, and in-person platforms. This role independently develops and executes marketing strategy, determines campaign priorities, and makes discretionary decisions about brand voice, audience targeting, resource allocation, and community-engagement initiatives that drive readership, subscriber growth, and revenue outcomes.

Working cross-functionally with editorial, sales, and creative teams, the Manager serves as the primary marketing voice for Metro Market Media publications and represents the organization externally at community events, industry engagements, and public-facing initiatives. This position reports to the Director of Revenue and travels regularly between Gainesville, Forsyth County, and other Metro Market Media locations as needed.

• Be Honest — Act with integrity and show authenticity — even when it’s hard.
• Stay Curious — Seek fresh thinking, ask smart questions, and pursue learning.
• All In, Every Time — Focus on details, take ownership, and go above and beyond.
• We Before Me — Work collaboratively, offer help, and lead with kindness.
• Win Together, Grow Together — Deliver results, put customers first, and fuel growth.

• Sustained growth in subscribers, followers, and digital audience engagement across all publications, driven by strategy the Manager owns.
• Consistently high-performing marketing and social campaigns that measurably advance readership, revenue, and brand awareness.
• A strong, on-brand, community-first presence across all digital and in-person touchpoints.
• Confident, autonomous representation of Metro Market Media in the community, including at events, partnerships, and public engagements.
• Clear, actionable data-informed reporting that enables leadership to make better strategic decisions.

• Own the marketing strategy for Metro Market Media publications, including development of annual and quarterly marketing plans, go-to-market approaches, and audience-growth roadmaps.
• Determine campaign priorities, target audiences, brand voice, channel mix, and resource allocation to advance readership, subscriber growth, and revenue outcomes.
• Analyze audience data, engagement metrics, and campaign performance to identify growth opportunities and independently adjust strategy based on findings.
• Develop and recommend audience-growth strategies, subscriber-acquisition initiatives, and digital engagement tactics across newsletters, websites, mobile apps, and social platforms.
• Deliver clear, data-informed reporting to leadership that translates marketing performance into strategic business recommendations.
• Stay current on marketing trends, audience-growth tools, and industry best practices, and apply that knowledge to continuously improve strategy and campaign effectiveness.

• Direct the development, creation, and scheduling of branded social media content including posts, short-form video, and integrated marketing campaigns that promotes the value of local journalism, drives audience growth, and increases brand awareness.
• Set standards for how Metro Market Media publications engage with audiences on social channels, including tone, response timing, and community-management approach.
• Maintain a positive, professional, and responsive public presence for each publication, and ensure excellent customer service across all audience touchpoints.
• Provide strategic…