Social Media & Digital Content Manager

Job Details

Job Location:

Riverside Military Academy - Gainesville, GA 30501

Position Type:
Full Time

The Social Media & Digital Content Manager is a creative, digitally fluent storyteller who understands that great social media is about creating a community, building a brand, and encouraging others to be part of something special. Working under the direction of the Director of Marketing, this position produces engaging content that strengthens Riverside's brand, supports student enrollment, promotes alumni and donor engagement, and celebrates the daily accomplishments of cadets.

With a focus on telling the Academy story in a way that feels current, authentic, and energetic, the position will help drive both domestic and international enrollment of young men in grades 6–12 with an ambitious vision for the future. The position is ideal for a creator who lives and breathes social media, loves creating content, understands what makes people stop scrolling, and wants significant creative ownership.

The Social Media & Digital Content Manager will manage the Academy's day-to-day social media presence and play a central role in growing awareness, engagement, inquiries, and ultimately enrollment. The ideal candidate is equal parts creator, strategist, storyteller, trend-spotter, project manager, and relationship builder. Responsibilities include photography, editing software, social platforms, analytics dashboards, managing a content calendar, and consistently seeking stories across campus.

• Develop and execute a comprehensive social media strategy designed to increase enrollment, advancement, and marketing goals, including brand awareness, engagement, website traffic, inquiries, and enrollment.
• Ensure messaging is consistent with the Academy's mission, values, and brand standards.
• Recommend new communication strategies and emerging digital trends to strengthen Riverside's online presence.
• Manage the Academy's presence across platforms such as Instagram, Tik Tok, Facebook, You Tube, Linked In, and emerging platforms relevant to our audiences.
• Create and maintain an active content calendar aligned with admissions, athletics, academics, cadet life, leadership development, alumni, events, and institutional priorities.
• Write compelling captions, headlines, hooks, calls-to-action, and other social copy.
• Monitor comments, messages, mentions, trends, and conversations and respond appropriately.
• Identify opportunities to increase reach through trends, hashtags, collaborations, user-generated content, and strategic partnerships.
• Stay ahead of emerging platforms, formats, algorithms, creators, and digital trends.

• Work closely with Admissions to produce content that attracts prospective families; support Advancement with donor communications and fundraising campaigns; partner with Alumni Relations to strengthen alumni engagement.
• Collaborate with Athletics, Academic Affairs, Student Life, and other departments to identify and tell meaningful stories from across campus.
• Capture high-quality photo and video content throughout campus and at Academy events.
• Develop short-form video content specifically for Instagram Reels, Tik Tok, You Tube Shorts, and other emerging formats.
• Concept, shoot, edit, publish, and optimize original content.
• Tell authentic stories about cadets, faculty, athletics, academics, military training, leadership development, campus life, alumni, and the Academy experience.
• Develop recurring content series and campaigns that build recognition and anticipation.
• Create content that speaks to prospective students and their parents, recognizing that each audience needs a different story.
• Repurpose long-form content into short-form social assets.
• Coordinate photography and video projects with internal departments and outside vendors when appropriate.
• Maintain an organized digital library of photos, videos, graphics, and other content assets.

• Work closely with Admissions and Marketing to use social media as a recruitment tool by:
  • Developing content specifically designed to generate prospective-student interest and inquiries.
  • Supporting domestic and international recruitment campaigns.
  • Creating campaigns around admissions deadlines, campus visits, open houses, scholarships, athletics, and major Academy initiatives.
  • Developing content that communicates the Academy's value proposition and differentiates it from…