Senior Manager, Insights

The Insights Senior Manager & Pan-Franchise Projects Coordinator, US Oncology Lung Franchise generatesactionable insights that help shape brand strategy and tactics based on a combination of primary research and secondary data across customer segments – HCP and Consumer. The Insights Senior Manager & Pan-Franchise Projects Coordinator uses sound market research. They apply strong analytical and critical thinking skills to guide brand teams in making key decisions.

They inform brand performance and forecasts, develop promotional tactics, and build overall brand strategy. Theycoordinatepan-franchise projects on behalf of the Lung Team, including enterprise AIsystemsandportfolio-widestandardization initiatives.

Keys to success in this position are superlative communication, consultative and influencing skills, andastrong knowledgeofprimary market researchtechniquesand secondary data analysis.

This is an individual contributor role, responsibleforleadinginternalprojectsandexternalvendors.

This role reports to theIntegrated Insights Senior  Director for theLung Franchiseand sits withinUSIntegrated Insights-Oncology Business Excellenceorganization, aninclusiveteam that partners with the US Oncology commercial organization to drive strategic decisions by providingobjective, data-driveninsight generation and analytics.

• Identify key business needs with collaborators and build research/analysis plans to deliver actionable insights to develop strategy, collaborating closely with forecasting and analytics colleagues

• Continuously assess priorities on market research/insight plansand execute market research projects with minimal supervisionby leading external agency work;develop andmaintainmarket researchprojectbudget

• Second only to Integrated Insights Sr. Director of a franchise in ability to translate insights results to inform forecasting assumptions and recommended strategic & tactical actions tobrandleadership

• Apply AI tools to primary market researchexecution&analysis;driveassessment andadoptionof novel AI techniques

• Build presentations that clearly and succinctly highlight the actionable insights combined with businessimplications&options

• Compile, analyze, and visualize findings from secondary marketing and/or sales data (including identification and appropriate useof data sources), in partnership with Analytics colleagues

• Coordinate insights metrics and benchmark tracking for the brand (e.g., ATU, Chart Audit), conveying the perspectives of HCPs and consumers for the brand

• LeadUS commercial competitive intelligence forrelevantlaunched / launching treatments, providing insighttochangingmarket dynamicsandstrategic implications

• Createtheintegrated insightspicturefor thebrand,weaving togetherprimary market research, secondary analysis, and analyticsfromUSBusiness Excellencecolleagues

• Manage data access for enterprise projects, coordinating integration of AI systems and dashboarding/reporting updates on behalf of the Lung Franchise

• Partner or equivalent experience with the Senior Director and other cross-functional leadership to continuously improve processes and system builds for optimal and efficient output enabling strategic decision-making

• Passion for Customers:
  Understands one’s customers and uses that insight to provide value;
  Highly consultative with ability to build credibility and relationships with key collaborators.

• Thinks Strategically:
  Strategic and critical thinking skills to quicklyidentifyandact on opportunities, combining forethought with action.

• Acts Decisively :
  
  Makes and acts on decisions quickly and effectively;
  Comfort with ambiguity and the courage to take smart risks to solve problems.

• Works Collaboratively:
  Actively creates and promotes cross-boundary collaboration to achieve better business results.

• Ability to influence:
  Strong communication and influencing skills with demonstratedability to develop and effectively present succinct, compelling reviews of business performance infused with insight and business implications/actions to be considered.

• Drives Performance :
  
  Holds self and others accountable for the achievement of performance expectations. Builds an…