Website Content & Analytics Sr Manager

Position: Career Opportunities: Website Content & Analytics Sr Manager (94213)
About Us

The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry's largest network of experts, The Freeman Company's insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.

Summary

The Senior Manager, Website Content & Analytics is a strategic and hands-on digital operations leader responsible for the performance, health, and visibility of The Freeman Company's brand web portfolio. This role directly owns content operations for four brands - The Freeman Company, Sparks, Studio Blue, and 3D Exhibits - while serving as the LLM visibility implementation coordinator for technical work across the full TFC portfolio, including Freeman, mdg, Alford, and BaAM.

From SEO/GEO strategy to analytics infrastructure, this role ensures every property is accurate, performant, and discoverable across both traditional and AI-powered search.

This is not a content creation role. The ideal candidate partners with brand and marketing stakeholders to receive content, then publishes and optimizes it with a keen eye for digital journey, search visibility, and LLM discoverability. They are a disciplined analyst of how visitors move through each brand's web experience - constantly using data to identify where journeys break down, where content needs refreshing, and where better structure or optimization would improve both the user experience and findability across traditional search and AI-powered discovery.

This role is eligible to work a hybrid schedule based out of our Headquarters in Dallas, TX.

Essential Duties & Responsibilities

Website Content Publishing & Operations

* Own the publishing lifecycle across four TFC brand web properties (, , , ) - receiving content from brand and marketing stakeholders and getting it live, well-structured, and optimized. Content authorship and brand voice decisions stay with the brand teams; this role owns execution and visibility.

* Act as the in-house digital journey expert - using behavioral analytics, SEO data, and LLM visibility signals to identify where journeys break down, where content is stale, and what structural or placement changes would improve engagement, conversion, and findability. Translate findings into a prioritized content refresh roadmap and work with stakeholders to act on it.

* Partner with IT on all custom development needs - new Word Press block patterns, hosting, DNS, plugin governance, and CMS changes go through IT; this role owns the brief, the business requirements, and the 24-hour SLA coordination to keep work moving.

SEO, GEO & LLM Visibility

* Lead SEO strategy across owned TFC brand properties in partnership with manager - keyword prioritization, on-page optimization, and technical SEO health - directing IT on implementation of schema markup, crawlability fixes, and Core Web Vitals improvements.

* Contribute to GEO strategy with manager, applying approaches to improve TFC brand presence across AI-powered discovery platforms (ChatGPT, Perplexity, Gemini, Claude) and ensuring site content is structured to support that visibility. Marketing directs; IT implements the underlying technical changes.

* Serve as the ongoing coordination lead for LLM visibility technical website audit recommendations across the full TFC portfolio - owned brands (TFC, Sparks, Studio Blue, 3D Exhibits) and coordinated brands (Freeman, mdg, Alford, BaAM) - translating findings into implementation briefs for IT and keeping execution on track across all brands.

Analytics & Reporting

* Use GA4, GTM, and Google Search Console across all TFC brand properties to monitor performance and surface actionable insights. IT owns the analytics engineering, data layer governance, and tag QA infrastructure; this role defines reporting requirements, interprets the data, ensure consistent tracking across properties, and drives decisions from it.

* Report regularly to marketing leadership on organic performance - rankings, organic sessions, click-through…