Senior Manager, Global SEO & AEO

Senior Manager, Global SEO & AEO- REMOTE, US Come build your career. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™.

As a Senior Manager, Global SEO & AEO, you’ll be part of our Global Experience Management team working as a Remote employee. You’ll get to:

• Strategic Leadership:
  Develop and execute the global SEO and AEO strategy aligned with business objectives, digital transformation goals, and market expansion plans.
• Innovation & Best Practices:
  Stay ahead of industry trends, algorithm updates, and emerging answer engine technologies (e.g., Google SGE, Bing Copilot, voice assistants). Proactively pilot new approaches to maintain competitive advantage.
• Cross-Functional Collaboration:
  
  Partner with Marketing, IT, Product, Communications, and Regional teams to embed SEO & AEO best practices in all content, product launches, and customer touchpoints.
• Technical SEO Oversight:
  Direct enterprise-level technical SEO initiatives, including site architecture, schema markup, crawl optimization, international SEO (hreflang, localization), and Core Web Vitals.
• Content Optimization:
  Guide content strategy to maximize organic reach, featured snippets, and answer box placements. Oversee keyword research, topic clustering, and content gap analysis for global audiences.
• Data-Driven Decision Making:
  Establish KPIs, dashboards, and reporting frameworks. Leverage analytics to measure performance, inform strategy, and communicate impact to executive leadership.
• Regional Leadership & Development:
  Develop global frameworks to enable each market region to implement SEO & AEO best practices.
• Governance & Compliance:
  Ensure all SEO/AEO activities comply with global privacy regulations, brand guidelines, and accessibility standards. Provide structured feedback loops to global analytics and digital platform teams.
• Support larger Digital COE Team initiatives and perform other duties as assigned.
• Demonstrate the SBD Values of Agility & Performance, Courage & Innovation, Inclusivity & Collaboration, Integrity & Accountability.

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Bachelor’s or Master’s degree in Marketing, Digital Strategy, Computer Science, or related field.
• 6+ years of progressive SEO experience, with at least 2-3 years leading SEO programs at a large, multinational organization or agency, including experience managing direct reports or cross-functional teams.
• Strong analytical and problem-solving skills; proficiency in enterprise SEO tools (e.g., SEMrush, Conductor/Bright Edge, Screaming Frog, Google Search Console).
• Proven track record of driving organic growth and innovation at scale, ideally within consumer products sectors.
• Deep understanding of technical SEO, content optimization, and the evolving answer engine ecosystem.
• Experience managing large-scale, multilingual, and multi-brand digital portfolios.

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:
We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:
Grow:
Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths. Learn:
Have access to a wealth of learning resources, including our digital learning portal. Belong:
Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences. Give Back:
Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll…