Deputy Director, Digital Advertising

Company Description World Food Program USA supports the mission of the World Food Programme, the leading global agency dedicated to fighting hunger. The organization mobilizes individuals, lawmakers, and businesses across the United States to advance efforts to end hunger worldwide. By building strategic partnerships and raising awareness, World Food Program USA helps secure resources and policy support for food assistance programs.

Team members contribute to a global movement focused on saving lives, improving food security, and fostering long-term resilience in vulnerable communities.

Company Description World Food Program USA supports the mission of the World Food Programme, the leading global agency dedicated to fighting hunger. The organization mobilizes individuals, lawmakers, and businesses across the United States to advance efforts to end hunger worldwide. By building strategic partnerships and raising awareness, World Food Program USA helps secure resources and policy support for food assistance programs.

Team members contribute to a global movement focused on saving lives, improving food security, and fostering long-term resilience in vulnerable communities.

Position Overview The Deputy Director, Digital Advertising and Marketing will play a vital role in our digital fundraising strategy, with an emphasis on overseeing revenue generation, advocacy lead recruitment, brand awareness building and donor acquisition through an integrated digital advertising program.

More broadly, the position will be an integral part of defining WFP USA’s growth in the digital advertising space, including actualizing monthly media spend, working with Finance to process invoices as needed, stewarding new vendor contracts, articulating paid media budgets, revenue attribution methodology, and channel strategy in a way that ensures the program prioritizes overall ROAS and new donor acquisition efficiency.

This role will work within the Advertising team while being part of the broader Marketing & Communications team for World Food Program USA.

Successful candidates will demonstrate a sophisticated understanding of executing digital campaigns, engaging audiences and raising funds, and have a track record of managing direct reports. They will also demonstrate a proficiency in achieving results in a fast-paced and dynamic environment, while balancing short- and long-term organizational priorities. They are comfortable with creating revenue projections and swiftly managing budget changes on a weekly/monthly basis to achieve the highest monetary impact.

They are passionate about understanding and analyzing performance data and engaging creative thinking to design compelling advertising units.

• Oversee, review and occasionally manage the set-up design, execution, and optimization of high impact, multi-channel digital fundraising and advertising strategies, with a focus on Google Search, paid social, display, connected television (CTV), direct response television (DRTV), and other channels to raise funds, drive brand awareness, generate advocacy leads and acquire new donors to support WFP’s mission.
• Partner with cross-organizational teams to run ad hoc campaigns centered around donor retention/stewardship and lead cultivation.
• Manage the Manager of Digital Advertising, including conducting weekly check-ins and 2 review cycles annually as well as managing their growth plans.
• In partnership with the Senior Director, articulate projections and budgets for paid advertising channels, ensuring that spend, awareness metrics, and revenue are pacing in such a way that WFP USA is achieving the maximum audience coverage.
• Conceptualize and provide art direction for multimedia assets as needed (ads, video, animated gifs, content, text, etc.) for paid channels, including display, multimedia, and various paid social channels.
• Review ad copy/assets to align with WFP USA brand guidelines and work with Manager in campaign optimizations.
• Establish and maintain critical relationships with publishing networks and vendor partners, leading monthly calls and quarterly business reviews (QBRs) as needed.
• Oversee…