Senior Marketing Manager, Congress, GPO​/P2P - Breast Cancer

The
Senior Marketing Manager, Congress / P2P / GPO
will operationalize
TRUQAP
and
ETCAMAH
brand strategy through congress, peer-to-peer, group purchasing organization, and compliant field resource strategy and execution. This role will lead the planning, development, approval, deployment, and optimization of promotional materials and engagement initiatives that improve
HCP engagement
, support appropriate demand generation, and translate brand strategy into practical field use within the brand’s labeled indications.

The role is responsible for executing and optimizing compliant HCP engagement initiatives, including speaker program content, congress activations, advisory board support, GPO-related materials, field resources, and competitive pull-through updates. This individual will partner closely with the broader brand teams and cross-functional colleagues across
Medical, Legal, Regulatory, Compliance, Sales, Training, Market Access, Finance, Procurement, Insights, Analytics
, and external agency and vendor partners to ensure strategic alignment, operational excellence, audit readiness, and high-quality execution.

This position reports to the
US Head of Marketing, TRUQAP
, with a dotted-line relationship to the
US Head of Marketing, ETCAMAH
.

This position is based in
Gaithersburg, MD
in the
Washington, DC metro area
, home to AstraZeneca’s
US Oncology Business Unit
. The Gaithersburg campus offers a collaborative environment designed to support a variety of working styles and foster strong cross-functional teamwork. Site amenities include a fitness center, employee healthcare clinic, electric vehicle charging stations, dry cleaning, a full-service cafeteria, on-campus daycare, copy center, game rooms, community garden, and more.

• Lead strategy and execution
  for TRUQAP and ETCAMAH congress, peer-to-peer, speaker program, GPO, and compliant field resource initiatives in alignment with brand priorities.

• Develop, refresh, and optimize
  2026 P2P and congress promotional materials and messaging, including congress assets, HCP/APP speaker decks, hot-topic leave-behinds, GPO advisory board materials, and related field resources.

• Drive competitive pull-through updates
  across P2P, congress, and field materials based on emerging data, market shifts, competitor activity, and evolving customer needs.

• Lead speaker program content strategy and development
  , ensuring materials are strategically aligned, compliant, and ready for field use.

• Coordinate advisory board planning and content alignment
  , including moderator support, material development, stakeholder alignment, and logistics collaboration in support of brand strategy and scientific exchange.

• Lead congress and event activation planning
  , including brand strategy, congress branding placement, promotional content development, and field pull-through across key Oncology congresses.

• Manage MLR/Veeva review cycles
  , including submissions, comment resolution, approvals, and asset readiness to support timely execution while maintaining compliance and audit readiness.

• Steward budgets and procurement processes
  , including purchase order creation, amendments, accruals, vendor estimates, and reallocation of resources to priority initiatives while maintaining fiscal discipline.

• Partner cross-functionally
  with Medical, Compliance, Legal, Finance, Sales Operations, Training, Market Access, Insights, Analytics, and external agencies to streamline workflows, resolve operational challenges, and ensure strategic alignment.

• Manage agencies and vendors
  to ensure clear deliverables, strong quality, timeline discipline, and effective execution across congress, P2P, GPO, and field resource initiatives.

• Drive process improvement
  by identifying workflow enhancements, exploring automation opportunities, and broadening access to compliant resources that support consistent and effective field engagement.

• Contribute to team culture
  through trust, open communication, accountability, curiosity, inclusion, and collaboration.

• 5+ years
  of experience in healthcare marketing, commercial, field engagement, agency, pharmaceutical, biotechnology, or related environments.

• Bachelor…