Global Senior Marketing Director, COPD

This role is a pivotal leadership opportunity within one of BBU’s top launches and a key contributor to our 2030 ambition. You will be accountable for global brand strategy and launch excellence, partnering across an XF team to deliver a first class COPD launch. You bring a strategic mindset, cross cultural communication strength, and the ability to simplify complexity—amplifying brand strategy and shaping a high performance, patient focused culture across global and country teams.

As the Global Senior Marketing Director you will be accountable for:

• Brand Strategy and Launch Excellence:
  Lead the development, socialization, and continuous refinement of the global brand strategy, value proposition, and positioning for COPD; translate strategy into clear priorities, success metrics, and launch plans aligned with enterprise objectives.
• Signature Initiatives:
  Design, pilot, and scale signature initiatives to accelerate adoption and sustain growth.
• Market and Regional Partnership:
  Build strong, trust based partnerships with T8 markets, the Global Launch Lead, and Regional Leads; drive alignment and readiness, ensuring local execution is informed by insights and grounded in common guardrails.
• Insights and Evidence:
  Integrate clinical, realworld, competitive, and market access insights to guide strategy; partner with medical, HEOR, and market access to shape evidence generation and value communication.
• Goto Market and Omnichannel:
  Define segmentation, targeting, and omnichannel strategy (including C360 and nextbestaction frameworks) to optimize HCP and patient engagement and measure impact across touchpoints.
• AI and Digital Enablement:
  Embed AIpowered capabilities responsibly across planning, content operations, and analytics to enhance precision, speed, and scalability while adhering to compliance standards.
• Cross Functional Leadership:
  Serve as a core member of the Global Brand Team (GBT) and lead the Global Marketers Forum; orchestrate collaboration across medical, regulatory, market access, insights, digital, supply, and finance to derisk launch and accelerate performance.
• Agency and Budget Management:
  Select and lead strategic agency partners; oversee budget planning, investment allocation, and ROI optimization.
• Performance Management:
  Establish KPIs and leading indicators; drive disciplined performance reviews and course correct quickly to deliver inyear and longterm objectives.

Education:

Bachelor’s degree is required with business degree or scientific expertise as preferred. Master’s degree is desired.

• Significant experience launching biologics and delivering end to end brand leadership in specialty care.
• Deep knowledge of commercial strategy and core methodologies, including positioning, campaign development, forecasting, pricing and reimbursement, market research, and competitive intelligence.
• Proven track record engaging external stakeholders (e.g., KEEs, prescribers, payers) and converting insights into actionable strategies.
• Preferred:
  Direct experience launching medicines in one or more of the US, Japan, or China; respiratory or immunology experience a plus.

• Strong strategic thinking, decision making, and problem solving, with the ability to simplify complexity and set clear choices.
• Demonstrated ability to collaborate and lead across functions and geographies, effective influence without authority.
• Bias for action with a track record of translating ideas into measurable outcomes.
• Robust analytical, organizational, and communication skills (written and verbal).
• Comfortable operating amid ambiguity and managing multiple priorities in a fastpaced, highly cross functional environment.
• Proven ability to build,…