Senior Manager, Brand Marketing

Senior Manager, Brand Marketing page is loaded## Senior Manager, Brand Marketing remote type:
Remote Eligible locations:
Rockville, MDtime type:
Full time posted on:
Posted 30+ Days Agojob requisition : R101226
* X-energy LLC conducts a thorough recruiting process and will never issue offers without interview to discuss qualifications and responsibilities. All applications will be submitted via our company career page,* *. We will never ask you to provide payment information as part of the recruiting process. If anyone claiming to represent X-energy directs you in a manner otherwise, please contact us at* *.
*** Job Description
** X-energy LLC is hiring a Brand Marketing Senior Manager. This role owns and is accountable for X-energy's brand marketing strategy and its execution across the organization. This role defines how brand marketing operates at X-energy, providing senior leadership and strategic direction to grow awareness of our brand, elevate how we tell the story of our work, and shape how internal and external stakeholders perceive X-energy.

This role partners closely with executive leadership and cross-functional teams, exercises considerable independent judgment in setting the direction of the function, and may provide oversight and development of brand marketing team members and/or agency resources.
** Job Profile Tasks/Responsibilities:
*** Owns the development, implementation, and continuous evolution of X-energy's brand marketing strategy, plans, and processes, ensuring alignment with corporate positioning and business objectives.
* Sets strategic direction for growing brand awareness and expanding into new geographic and application segments, partnering with business development and executive leadership to attract new customers and strategic partners.
* Leads planning and execution of integrated, multi-channel brand campaigns, setting priorities and performance expectations to drive awareness and engagement across priority audiences.
* Owns content strategy and the editorial calendar for X-energy's owned channels (website, social media, email, etc.), setting standards for tone, quality, and cadence.
* Provides senior oversight of external agency partners, including scope, budget, and performance management, to ensure timely, high-quality, brand-aligned deliverables.
* Owns and evolves X-energy's brand guidelines and governance model, ensuring consistent application across all touchpoints and business units.
* Leads cross-functional development of creative assets in partnership with corporate communications and videography, providing creative direction and final approval.
* Evaluates, negotiates, and manages strategic marketing partnerships, assessing return on investment and strategic fit.
* Identifies and pursues external opportunities to promote X-energy's products and solutions, building relationships with media, industry, and partner organizations.
* Defines KPIs, reporting structures, and success metrics for the brand marketing function, and reports on brand health and campaign performance to executive leadership.
* Provides mentorship, coaching, and professional development to brand marketing team members and/or agency resources, including direct people-management responsibility where applicable.
* Manages the brand marketing budget, including planning, forecasting, and ensuring effective allocation of resources across initiatives.
* Maintain professional demeanor and behavior at all times in all forms of communication.
* Perform other duties as assigned by manager.
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* Minimum Qualifications:

*** Bachelor's in marketing, communications, public relations, journalism, business, or other relevant fields;
Master's degree a plus.
* Typically, twelve plus years in marketing or brand…