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Product Marketing Manager

Job in Gaithersburg, Montgomery County, Maryland, 20883, USA
Listing for: OpenText
Full Time position
Listed on 2026-08-17
Job specializations:
  • Sales
    B2B Sales, Marketing Communications
Salary/Wage Range or Industry Benchmark: 98000 - 147000 USD Yearly USD 98000.00 147000.00 YEAR
Job Description & How to Apply Below

OPENTEXT - THE INFORMATION COMPANY

Open Text is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

AI-First. Future-Driven. Human-Centered.

At Open Text, AI is at the heart of everything we do-powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.

YOUR IMPACT:

Open Text Business Network is looking for a Product Marketing Manager to lead go-to-market strategy and execution for our Payment Solutions portfolio.

This role would ideally suit a product marketer who has previously worked with a Fin Tech related software vendor.

This is a high-impact role sitting at the intersection of corporate treasury and financial institutions, helping enterprises and banks modernize how they exchange payments, data, and financial transactions.

Our solutions go beyond point products. We provide a platform that combines B2B payments, financial data integration, corporate-to-bank connectivity, transaction processing, and managed services; enabling organizations to simplify operations, accelerate onboarding, and deliver new digital payment experiences at scale.

You will be the voice of the market internally and the voice of our solutions externally, working closely with product management, sales, and partner teams to drive pipeline, accelerate deals and grow market presence.

WHAT

THE ROLE OFFERS:

Go-to-Market Strategy
  • Develop and execute go-to-market plans for Open Text's financial services and payments platform, spanning B2B payments, financial data exchange, corporate-to-bank connectivity, and managed transaction services
  • Define target segments, buyer personas and competitive positioning across the portfolio, including corporate treasury, financial institutions, and fintech partners
  • Lead product launches and market activations in close collaboration with product management and demand generation teams
  • Support go-to-market strategies that enable financial institutions and partners to deliver modern payment and data services to their clients
Messaging & Positioning
  • Craft compelling, differentiated messaging and value propositions tailored to CFOs, Treasurers, payments leaders, financial institution product teams, and their IT counterparts
  • Translate complex product capabilities into clear business outcomes that resonate with enterprise buyers
  • Translate capabilities such as connectivity, orchestration, data transformation, and payment processing into clear business value
  • Build narratives that connect enterprise needs with how financial institutions design and deliver payment and transaction services
  • Ensure consistent messaging across all channels including web, sales collateral, events and analyst communications
Sales Enablement
  • Build and maintain a library of high-quality sales enablement assets including pitch decks, battle cards, solution briefs and ROI tools
  • Train and support sales teams and channel partners on positioning, competitive differentiation and objection handling
  • Partner with sales on strategic deals, providing subject matter expertise and client-facing support where needed
Market & Competitive Intelligence
  • Monitor and analyze market trends across treasury management, corporate-to-bank connectivity and B2B payment modernization, including regulatory developments such as real-time payment mandates and ISO 20022 adoption
  • Expand coverage to include financial data integration, bank-led payment innovation, and digital transaction platforms
  • Maintain up-to-date competitive intelligence and equip the sales team to win against key competitors
  • Gather and synthesize client and prospect insights to continuously sharpen positioning and strategy
Thought Leadership & Demand Generation
  • Collaborate with content and demand generation teams to develop thought leadership assets including white papers, blogs, webinars and…
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