Sales Manager

Job Description

Sales Manager – Critical Peake Electrical Services (Hanover MD)

The Sales Manager leads our growing electrical contracting team by driving sales processes, mentoring staff, and fostering a strong team-first culture.
Candidates must possess direct experience selling into property management companies, light industrial organizations, or both.

Role Overview

• Position: Sales Manager
• Industry: Electrical Contracting
• Focus: Process management, team development, and strategic market mapping
• Requirement: Mandatory B2B sales experience in property management or light industrial sectors

Key Responsibilities

• Define KPI Metrics: Establish and track clear sales goals for daily outbound calls, emails, and client meetings.
• Build ICP Framework: Design the Ideal Client Profile framework to align sales efforts with profitable opportunities.
• Map Top Target Lists: Build and maintain actionable target account lists for the sales team to pursue.
• Evaluate Commercial Associations: Review and select strategic industry groups and associations to build local networks.
• Optimize Compensation Plans: Evaluate and structure sales team commission plans to maximize motivation and team success.
• Lead and Mentor: Guide the sales team, build skills, and support daily professional growth.
• Team-First Culture: Put the group's success first and encourage close cooperation across departments.

Qualifications

• Experience (Mandatory): Proven track record of selling directly to property management companies and/or light industrial organizations.
• Leadership: Experience guiding, structuring, and building sales teams.
• Mindset: Strong team-first attitude and a love for teaching others.
• Skills: Highly organized, data-driven, and focused on step-by-step processes.

Ideal Client Profile (ICP) Framework Blueprint

The new Sales Manager will formalize this preliminary framework to guide the team.

1. Target Verticals

• Property Management Groups: Commercial office parks, large retail centers, and high-density residential portfolios.
• Light Industrial Organizations: Fulfillment centers, local manufacturing plants, food processing sites, and warehouses. [1]

2. Key Decision Makers (Buyer Personas)

• Property Management: Regional Property Managers, Asset Managers, and Facilities Directors.
• Light Industrial: Plant Managers, Operations Managers, and Director of Maintenance. [1, 2]

3. Core Triggers & Pain Points

• Urgent Maintenance: High cost of operational downtime due to electrical failure.
• Energy Costs: Need for LED retrofits, smart lighting controls, and energy efficiency audits.
• Compliance & Safety: Outdated panels, code violations, or safety inspection requirements.