Marketing Manager

• Other Compensation DOE
• Employee Type Full Time - Exempt
• Manage Others Yes

• Phone
• Email

We are seeking a highly strategic, creative, and results-driven Marketing Manager to oversee and execute marketing initiatives across several distinct enterprises and business ventures. This role will be responsible for developing marketing strategies that strengthen each enterprise's brand, generate qualified leads, increase customer engagement, and drive revenue.

The ideal candidate is a versatile marketing professional who can understand the unique goals, audiences, and positioning of multiple businesses while maintaining a consistent, organized, and results-oriented approach.

This position requires someone who can think strategically, execute tactically, manage multiple priorities, and measure results
.

• Develop and implement customized marketing strategies for each enterprise within the portfolio.
• Understand the unique target audiences, products, services, competitive environments, and revenue objectives of each business.
• Create annual, quarterly, and monthly marketing plans and campaigns.
• Establish marketing priorities and allocate resources based on business goals and expected return on investment.
• Identify opportunities for cross-promotion and collaboration between enterprises when appropriate.

• Develop and maintain strong brand identities for each enterprise.
• Ensure marketing materials, messaging, websites, social media, advertising, and communications accurately reflect each brand.
• Maintain consistent brand standards while allowing each enterprise to have its own unique voice and positioning.
• Help establish new brands and refine existing brands as businesses evolve.

• Oversee digital marketing initiatives across multiple enterprises, including:
• Social media marketing
• Search engine optimization (SEO)
• Search engine marketing (SEM/PPC)
• Content marketing
• Website marketing
• Online advertising
• Reputation and review management
• Develop and manage social media content calendars.
• Monitor digital performance and make data-driven adjustments to campaigns.
• Identify emerging platforms, technologies, and marketing trends that could benefit the businesses.

• Develop marketing content including advertisements, social media posts, email campaigns, blogs, newsletters, brochures, presentations, and promotional materials.
• Coordinate with graphic designers, photographers, videographers, copywriters, and other creative professionals as needed.
• Ensure content is compelling, professional, and aligned with each enterprise's objectives.
• Help develop campaigns, promotions, events, and other initiatives designed to increase visibility and sales.

• Develop marketing campaigns designed to generate qualified leads and new customers.
• Work closely with sales and business leadership to improve lead conversion.
• Track the customer journey from marketing exposure through conversion.
• Identify opportunities to increase customer acquisition, retention, referrals, and repeat business.
• Continuously test and improve marketing strategies based on measurable results.

• Establish key performance indicators (KPIs) for each enterprise.
• Monitor campaign performance, website traffic, lead generation, engagement, conversion rates, and marketing ROI.
• Prepare regular marketing reports for ownership/executive leadership.
• Use data and analytics to determine what is working, what is not, and where resources should be redirected.
• Maintain organized records of marketing campaigns, budgets, vendors, and performance.
• Develop and manage marketing budgets across multiple enterprises.
• Track marketing expenditures…