Head of U.S. Content Strategy

Overview

Head of U.S. Education Content Strategy at Twinkl Educational Publishing.

Location:

U.S., Remote (must permanently live in the U.S. and have the right to work without restrictions).

As we accelerate growth in the U.S., we’re seeking a visionary Head of U.S. Education Content Strategy to define and drive content that grows and engages our audience. Ideal candidates are former educators who combine classroom insight with business and content leadership experience.

• Define and own the strategic vision and roadmap for U.S. educational content aligned with business goals.
• Establish a framework to prioritize user needs and translate insights into actionable initiatives.
• Create and execute a content strategy and roadmap that drives acquisition (high-demand content) and retention (consistent, value-focused coverage).
• Drive financial performance by making strategic content decisions that balance educational impact with business outcomes.
• Establish editorial standards that drive relevance, trust, and authority.
• Audit and analyze content to identify gaps, measure effectiveness, and improve engagement.
• Establish measurement and feedback loops with educators and users to refine content and enhance adoption/retention.
• Lead and mentor content strategists, curriculum developers, and editors.
• Build and maintain a network of teacher advisors and subject matter experts to validate classroom and home effectiveness.
• Collaborate with Production, Marketing, Product, and Partnerships teams to maximize content impact and ensure users see the right content at the right time with the right message.
• Monitor competitor developments, market trends, and educator priorities to inform strategy.
• Leverage emerging technologies (e.g., AI, adaptive learning) and pedagogical approaches to accelerate content development and support diverse learners across mainstream, homeschool, and special education contexts.

• Bachelor’s degree in Education, Curriculum & Instruction, or a related field (Master’s preferred).
• Former educator with deep knowledge of the U.S. K-12 curriculum; school leadership experience and familiarity with homeschool and special education a plus.
• 7–10 years in content strategy, curriculum design, or educational product development, with a track record of translating educational expertise into actionable business or product outcomes.
• Strong analytical and commercial skills, able to evaluate content performance, interpret data, and inform strategy.
• Excellent collaboration and communication skills, with the ability to influence senior stakeholders while remaining hands-on.

• Conversions: content-driven conversions and sign-ups.
• Retention & Engagement: content downloads, active users, repeat visit rate, churn.
• User satisfaction: positive user NPS and reviews.
• Cost efficiency and scalability: content ROI and % of content reused, localized, or adapted across products/channels.