Manager, Digital Customer Engagement

Overview

Parksite, a 100% employee‑owned company, is seeking an experienced Manager of Digital Customer Engagement. The role sits at the intersection of technology, customer experience, and revenue growth and reports to the IT Director of Business Applications. The Manager owns and delivers customer‑facing digital platforms that support sales, retention, revenue growth, and long‑term customer relationships.

• Build your career in a thriving industry.
• Play a critical role in shaping a modern, digital‑first customer experience that directly impacts revenue, efficiency, and customer loyalty.
• Partner cross‑functionally with Sales, Marketing, Customer Service, Operations, and IT to influence how customers interact with our brand and platforms.
• Own high‑visibility digital platforms and roadmaps that evolve with the business and support both B2B and B2C customers.
• Comprehensive benefits package including 401(k), company‑paid life insurance, health/dental/vision/flexible spending plans, paid holidays, PTO, ESOP, and bonus incentives for employee referrals.
• Professional development opportunities to deepen expertise in CRM, customer portals, web, and mobile platforms while leading enterprise‑level initiatives.

• Own day‑to‑day management, performance, and enhancement of customer‑facing digital platforms (CRM, customer portals, web and mobile applications).
• Serve as the system owner for digital customer engagement tools and integrations across the enterprise.
• Drive configuration, extension, and optimization of digital platforms to meet evolving business needs.
• Act as the primary IT point of contact for Sales, Marketing, and Customer Service teams.
• Maintain the customer digital platform roadmap, aligning initiatives with business priorities and capacity.
• Gather, refine, and translate business requirements into actionable, scalable technical solutions.
• Prioritize enhancements with business leaders based on value, impact, and resource availability.
• Lead projects and platform enhancements from concept through delivery, ensuring quality execution.
• Manage external vendors, consultants, and system integrators to ensure successful outcomes.
• Coordinate testing, deployment, and change management activities to support adoption and usability.
• Ensure projects are delivered on time, within scope, and within budget.
• Ensure accurate customer data flow across CRM, ERP, marketing, and service systems.
• Support basic reporting, dashboards, and analytics related to customer engagement and behavior.
• Partner with data and analytics teams to improve visibility into customer journeys and engagement trends.
• Enable business teams with easy‑to‑use, scalable digital tools that enhance customer experience, engagement, and retention.

• Education & Experience
  • Bachelor’s degree in information systems, business, or related field, or equivalent professional experience.
  • 10+ years of experience in IT, business applications, or digital platform environments.
  • Proven delivery of customer‑facing digital solutions such as CRM systems, customer portals, or web platforms, with leadership or ownership responsibilities.
• Skills & Abilities
  • Hands‑on experience supporting both B2B and B2C customer‑facing solutions.
  • Strong problem‑solving skills and ability to manage multiple priorities.
  • Strong internal marketing skills to develop and communicate compelling value propositions for digital initiatives.
  • Strong ownership mentality with accountability for outcomes, performance, and continuous improvement.
  • Ability to translate business needs and customer requirements into practical, scalable technical solutions.
  • Customer‑centric mindset paired with operational discipline and attention to execution.
  • Clear, confident communicator able to engage both technical and non‑technical audiences.
• Physical Requirements
  • Primarily an office or hybrid environment with extended computer use.
  • Participation in meetings, workshops, and collaborative sessions with internal and external partners.
  • Occasional travel as needed.
• Pre‑Employment Requirements
  • Pass pre‑employment physical, drug screen, and background check.
  • Authorization to work in the United States.