Marketing & Communications Coordinator

Department: Development & Communications
Reports To: President & CEO
FLSA Status: Exempt
Employment Status: Full-Time
Location: Hybrid schedule with local travel as appropriate

The Marketing & Communications Coordinator is responsible for planning, creating, and implementing online strategic marketing and communications initiatives that increase awareness of San José Clinic's mission, programs, fundraising efforts, and community impact. This position manages the Clinic's digital presence, develops compelling online content, supports donor communications, promotes special events, and strengthens engagement with patients, volunteers, donors, foundations, and community partners across the digital landscape.

The ideal candidate is a creative storyteller with strong writing and design skills who is passionate about using digital communications to advance the mission of serving uninsured individuals and families. Candidates with need experience in analyzing data and developing actionable strategy and tactics.

• Develop and implement an annual digital marketing strategy aligned with the Clinic's strategic plan.
• Manage and update the Clinic's website to ensure current, accurate, and engaging content, focused on writing for humans but optimizing for search and LLM’s
• Create and manage email marketing campaigns, newsletters, and proactive outreach to donors, volunteers and other supporters.
• Monitor website, social media, email, search, and other digital analytics and recommend improvements to increase engagement and online visibility.
• Support search engine optimization (SEO) and generative engine optimization (GEO).
• Develop and implement plan to leverage paid digital options to grow awareness among key core audiences.

• Manage the Clinic's social media platforms, including Facebook, Instagram, Linked In, and other appropriate channels.
• Develop a monthly content calendar highlighting patient stories, community partnerships, fundraising initiatives, volunteers, providers, and organizational milestones.
• Capture photos and videos at Clinic events and community outreach activities.
• Monitor engagement and respond to comments in coordination with leadership.

• Write and edit news releases, bylined articles, newsletters, annual reports, speeches, talking points, and organizational announcements.
• Coordinate media inquiries and assist with public relations opportunities.
• Ensure consistent branding and messaging across all communication channels.
• Develop marketing materials including brochures, flyers, presentations, and digital content.

• Collaborate with the President & CEO and Development team to promote fundraising campaigns, donor stewardship activities, and special events.
• Support all events through marketing, invitations, sponsorship materials, event communications, and digital promotion.
• Assist in creating donor impact stories, videos, and recognition materials.
• Help maintain a consistent communication schedule with donors and community partners.

• Promote community outreach programs, health education events, volunteer opportunities, and partnerships.
• Coordinate communication efforts with partner organizations, universities, foundations, and faith communities.

• Ensure all marketing materials reflect the Clinic's brand standards and mission.
• Design digital and print materials using Canva, Adobe Creative Suite, or similar software.
• Maintain a library of approved logos, templates, photos, and marketing assets.

• Track key performance indicators, including website traffic, email engagement, social media growth, and campaign performance.
• Prepare monthly reports with recommendations for continuous improvement.

• Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field preferred.

• Three to five years of experience in digital marketing, communications, public relations, or nonprofit marketing.
• Healthcare or nonprofit experience preferred but not required. Experience in managing social media platforms and website content management systems. [CF2] .
• Experience with digital marketing tools such as Hootsuite, GA4, SEMRush, Canva, Mail Chimp, Moz, Constant Contact expected.

• Excellent written, verbal, and interpersonal communication skills.
• Strong…