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Director, Product Management and Marketing
Job in
Gastonia, Gaston County, North Carolina, 28054, USA
Listed on 2026-03-03
Listing for:
Mann+Hummel GmbH
Full Time
position Listed on 2026-03-03
Job specializations:
-
Business
Business Management, Product Specialist -
Marketing / Advertising / PR
Product Specialist
Job Description & How to Apply Below
Product Management
- Own the regional product portfolio strategy, including lifecycle planning and market coverage.
- Lead New Product Introductions (NPI) and ensure cataloging excellence for North American applications.
- Collaborate with R&D and operations to define product features and value propositions.
- Develop and implement regional brand positioning and communication strategies.
- Manage packaging, promotions, and digital presence tailored to North American customers.
- Drive trade marketing initiatives across retail, wholesale distributors, and eCommerce.
- Define and execute regional pricing strategies, including discount structures and competitive benchmarking.
- Monitor pricing performance and support sales teams with pricing analytics.
- Lead market intelligence efforts to identify customer needs, competitive trends, and growth opportunities.
- Integrate insights into product development, marketing campaigns, and strategic planning.
- Partner with regional sales, operations, and global teams to ensure cohesive execution.
- Contribute to cross-functional initiatives and support continuous improvement efforts.
Education:
- Master's degree in Engineering, Business Administration, or related field.
- 8-12 years of experience in product management and marketing, preferably in the automotive aftermarket or technical industries.
- Automotive Aftermarket experience strongly preferred
- Experience managing cross-functional teams and leading through influence.
- Strong leadership and project management skills.
- Proven ability to translate market insights into actionable strategies.
- Fluent in English;
Spanish or French is a plus. - Willingness to travel across North America.
- Strategic and analytical thinking
- Customer-focused innovation
- Strong communication and stakeholder management
- Cross-functional collaboration
- Adaptability in a dynamic, matrixed environment
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