Sr. Manager, Events Technology

It all started when engineer Fred Luddy wrote code that automated a tedious task for his coworker, Phyllis. She cried tears of joy. That moment inspired Fred to build a company that could do that for everyone- freeing people from busywork so they could focus on meaningful work. Today, Service Now is the AI control tower for business reinvention. Our Service Now AI platform brings together any AI, any data, and any workflow- helping 85% of the Fortune 500® work smarter, faster, and better.

We're building an AI-native culture where technology and talent are unstoppable together. And we're just getting started.

Join us to put AI to work for people.

Service Now is seeking an experienced and highly skilled Senior Manager, Events Technology to join our Strategic Events team. This role is ideal for a seasoned event technology professional who brings deep platform expertise, strong technical and operational instincts, and a proven ability to lead complex programs within a fast-moving global organization.

This individual will work across Service Now's global event portfolio, partnering with internal stakeholders, technology teams, agencies, and vendors to deliver scalable technology solutions and exceptional attendee experiences. The ideal candidate is equally comfortable developing strategy, navigating complex software environments, and rolling up their sleeves to drive execution.

What you'll do in this role:

• Event Technology Strategy & Execution:
  Drive technology strategy and execution across major programs within Service Now's global event portfolio. Translate business and attendee requirements into scalable technology solutions and provide experienced leadership across complex, concurrent initiatives.

• Platform & Integration Leadership:
  Serve as a subject matter expert across event technology platforms and their supporting ecosystem. Partner across technical and business teams to drive complex integrations, data flows, platform configuration, documentation, governance, and operational readiness.

• Program & Operational Management:
  Lead complex technology work streams from planning through onsite execution and post-event analysis. Develop project plans, manage timelines and dependencies, identify risks, solve problems, and establish repeatable processes that improve quality and scalability.

• Agency, Vendor & Budget Management:
  Lead external agencies, technology providers, and professional services partners while managing budgets, forecasting, resource allocation, scope, and performance. Identify opportunities to improve efficiency while maintaining a high standard of delivery.

• Cross-Functional Leadership:
  Build strong partnerships across Strategic Events, Marketing, Digital, IT, Sales, Finance, Sourcing, and other stakeholder groups. Bring clarity to complex requirements, influence decisions, and serve as a trusted event technology partner across the organization.

• Innovation & Continuous Improvement:
  Stay current on emerging event technologies and industry best practices. Identify opportunities to improve attendee experiences, automate processes, strengthen platform capabilities, reduce operational risk, and scale programs more effectively.

• 8+ years of progressive experience in event technology, event operations, experiential technology, or related disciplines, preferably supporting large-scale B2B events and global event portfolios.

• Deep experience with enterprise event technology platforms, with a strong track record working with Rain Focus, Swoogo, and Cvent Passkey. Experience with Jifflenow is a plus.

• Significant experience working within complex software ecosystems and managing integrations between event platforms and enterprise technologies, including CRM, marketing automation, identity, data,…