Consumer Neuroscience Director

Consumer Neuroscience Director

JT International SA Vacant since : 02.07.2026 Number of jobs : 1 1202 Genève (GE) 100% Immediately Permanent

A propos de JT International Build the Backbone of a New Science Capability at JTI:
Shaping Better Consumer Choices As JTI accelerates its Reduced Risk Products (RRP) ambition, we are building a bold new science capability at the intersection of product, experience, and human understanding. This shift places science at the core of designing better consumer experiences, creating a unique opportunity to shape a future where science continues to directly inform innovation and supports the transition to less harmful choices – always in a way that’s consistent with our Core Principles.

Delivering on this ambition requires moving beyond traditional scientific approaches. We are combining multiple scientific lenses to more deeply understand how adult consumers perceive, experience, evaluate and adopt products and experiences, and to translate that scientific understanding into meaningful, engaging, and relevant propositions with real-world relevance.

This newly established, forward-looking capability is designed to bring enhanced scientific depth and rigor into how new product and experience concepts are shaped, tested and implemented across JTI.It draws from and integrates multiple scientific disciplines, including neuroscience, behavioural, sensory perception and experience design sciences to build a coherent, science-led system that enables a robust and defensible understanding of product experience and consumer behaviour.

It goes beyond surface-level consumer statements to understand the underlying mechanisms that shape attention, perception, emotion, memory, choice, and behaviour. This understanding will enable JTI to make further informed decisions about which products, propositions and experiences are more likely to create meaningful value for adult consumers and in turn realise harm reduction.

Why It Matters Over time, this capability is intended to help JTI build more fulfilling product experiences and support lasting behaviour change toward less harmful choices. It does that by creating a systematic understanding of the mechanisms behind fulfilment, experience, and behaviour, and by turning that understanding into inputs for product design, validation, communication, and commercial execution across the value chain.

Why Join Now This is a rare opportunity to build something from the ground up.

You will help define scientific methods, standards, partnerships, and portfolio of strategic projects, while working across functions to shape how science informs product, experience, and commercial decisions across the business through a deeper consumer understanding.

If you are driven by innovation, grounded in science, and motivated to shape the future of our industry, consumer choice and a shift toward a portfolio of less harmful nicotine products, this is where you can make a defining impact.

As our global Consumer Neuroscience Director, you will be at the forefront of embedding neuroscience into how JTI understands consumers and make decisions. Your mission, in this newly created role, is to translate cutting edge neuroscience into practical business value, informing how propositions are designed, evaluated, and brought to market across a highly regulated reduced risk product portfolio.

You will define and lead neuroscience as a strategic capability across the global organization, moving beyond what consumers say to uncover how adult consumers perceive, feel, process and respond to reduced risk products and experiences. By integrating neuroscience with behavioural science, product experience science, and broader consumer insights, you will enable a deeper, more accurate understanding of consumer behaviour that strengthens both innovation and execution.

Working across R&D, Innovation, Strategic Insights, Marketing, and Commercial teams, you will act as subject matter expert, translator and delivery leader. You will ensure neuroscience-related understanding is turned into clear, actionable insights that directly inform decisions, from early…