Advocacy And Communication Specialist

Organization: Green Earth Action Foundation (GEAF)

Employment Type: Full-time position on a 6-month fixed-term contract, renewable based on performance and organizational needs

Reports to: Head of Geneva Office and Projects

Supervises: Graphic Designer (and potential communication volunteers or GEAF Ambassadors)

Languages: Fluent in French and English

The Green Earth Action Foundation (GEAF) is a United Nations Environment Programme (UNEP) accredited international non‑profit organization headquartered in Geneva, Switzerland. Founded in 2023, GEAF was established in response to the urgent need for systemic solutions to the climate crisis and a growing demand for inclusive, youth‑led sustainability leadership. The Green Earth Action Foundation advances sustainability by empowering young leaders and fostering environmental awareness.

Guided by UN values and aligned with the Sustainable Development Goals, we implement education‑driven, community‑based initiatives that promote ecological responsibility, social equity, and systemic change. By cultivating informed leadership and inclusive platforms for engagement, we drive transformative action toward resilient and just societies worldwide.

Under the supervision of the Head of Office and Projects, the Advocacy & Communication Specialist will develop, coordinate, and implement the organization’s overall communication, PR, and marketing strategy. You will be responsible for managing all aspects of the Foundation’s external and internal communication — including strategic planning, public relations, digital presence, newsletters, event promotion, photography, live streaming, and outreach campaigns. You will also directly manage the graphic designer, ensuring the timely delivery of high‑quality visual materials consistent with the Foundation’s branding.

This position combines strategic vision, operational execution, and creative storytelling, making it ideal for a dynamic professional ready to take ownership of an entire communication ecosystem.

1. Strategic Communication & Planning

• Design and implement the Foundation’s comprehensive communication and marketing strategy aligned with its mission and annual objectives.
• Develop an annual and quarterly communication plan with clear goals, KPIs, target audiences, and messaging priorities.
• Create and manage a detailed editorial calendar covering social media, newsletters, campaigns, and events.
• Maintain brand consistency across all materials, ensuring adherence to the Foundation’s visual identity guidelines.
• Regularly evaluate communication performance and adjust strategy based on analytics and organizational needs.
• Prepare communication briefs and key messages for leadership and spokespersons.

2. Public Relations & Media Engagement

• Build, maintain, and expand relationships with journalists, editors, influencers, and media outlets in the sustainability and NGO sectors.
• Draft and distribute press releases, media advisories, op‑eds, and position statements.
• Coordinate media interviews, press conferences, and public appearances.
• Develop press kits, media lists, and background materials for reporters.
• Track and analyze media coverage, preparing regular visibility reports.
• Manage the organization’s reputation and oversee crisis communication when necessary.
• Identify and leverage PR opportunities through environmental observances, campaigns, and partnerships.
• Plan, create, and schedule posts across all social media platforms (Linked In, Instagram, Facebook, X/Twitter, You Tube, Tik Tok).
• Oversee day‑to‑day management of accounts, ensuring consistent and high‑quality engagement.
• Write and edit impactful captions, posts, and updates tailored to each platform.
• Design and implement digital marketing campaigns (paid and organic) to promote projects, webinars, and events.
• Monitor analytics and performance data to assess impact and optimize content strategy.
• Manage social media advertising budgets and produce ROI reports.
• Collaborate with the graphic designer to produce visually compelling visuals, banners, infographics, and short videos.
• Stay up to date with trends and new tools in social media,…