Senior Product Manager, In-Vehicle Identification and Authentication

Job Description

General Motors pioneers the innovations that move and connect people to what matters. We see a world with zero crashes, zero emissions, and zero congestion. As we move toward this vision, software plays an integral role as it becomes more prominent in our vehicles.

At General Motors, our product teams are redefining mobility. Through a human-centered design process, we create vehicles and experiences that are designed not just to be seen, but to be felt. We’re turning today’s impossible into tomorrow’s standard — from breakthrough hardware and battery systems to intuitive design, intelligent software, and next-generation safety and entertainment features.

Every day, our products move millions of people as we aim to make driving safer, smarter, and more connected, shaping the future of transportation on a global scale.

General Motors pioneers the innovations that move and connect people to what matters. We see a world with zero crashes, zero emissions, and zero congestion. As we move toward this vision, software plays an integral role as it becomes more prominent in our vehicles.

At General Motors, our product teams are redefining mobility. Through a human-centered design process, we create vehicles and experiences that are designed not just to be seen, but to be felt. We’re turning today’s impossible into tomorrow’s standard — from breakthrough hardware and battery systems to intuitive design, intelligent software, and next-generation safety and entertainment features.

Every day, our products move millions of people as we aim to make driving safer, smarter, and more connected, shaping the future of transportation on a global scale.

As the Senior Product Manager for In-Vehicle Identification and Authentication, you will define how a car knows who you are, what you can access, and when we have permission to use your data. You will bring your customer experience expertise and lens to tackle key issues made more critical with the introduction of AI in our vehicles. You will lead the strategy, roadmap, and execution of solutions that enable secure, convenient, and personalized access to GM vehicles and services.

You will consider existing and future identification and authentication methods keeping GM at the forefront of user access. Your work will ensure that every customer interaction with their vehicle is both secure and frictionless.

Your ability to clearly communicate, break down complex problems, and drive alignment across Vehicle, Design, Legal, Privacy, Engineering, and Product teams will simplify trust, access, and safety experiences across vehicles and mobile apps. Deep user empathy, judgment around friction vs trust, and the ability to simplify complex technical challenges are essential for success.

• Define and own the product vision and roadmap to simplify trust and access experiences in our vehicles.
• Leverage your skills and judgement to navigate the balance between friction vs trust.
• Leverage Design Thinking methodologies to collaborate with design and research, defining when experiences require additional trust reducing friction and increase adoption.
• Serve as the voice of the customer and rationalize multiple PIN experiences and define access patterns for shared-vehicle use cases.
• Monitor emerging personalization trends, technologies, and threats; incorporate data, research, and market analysis to inform and prioritize the product roadmap.

• Consumer product experience required
• Bachelor’s degree in Computer Science, Engineering, Business, or related field
• 5+ years of product management experience, preferably in automotive or consumer technology
• Scrappy, self-starter, that finds ways to execute and deliver
• Ability to work closely with design and engineering to simplify complex problems and products.
• Excellent communication and documentation skills, with the ability to craft clear narratives and influence at all levels.

• Experience with parental controls/family products or smart home/gaming/streaming household profiles
• Experience with Android…