Digital Marketing Strategist

Digital Marketing Strategist

Position Summary:

The digital marketing strategist is a member of the marketing and communications team and reports to the senior director of marketing and communications within the Dean’s Office. This individual partners with units and departments within the College for identifying methods to integrate social and paid media into their marketing and communication plans. They are responsible for producing engaging free and paid social media strategies on Facebook, Instagram, and Linked In.

The strategic partner also oversees departmental accounts and benchmarks, maintains a clear voice representing the Mary Frances Early College of Education, and plays a key role in content production. The role participates in ongoing content strategy sessions with marketing and communication team members and is expected to provide ideas and produce original content.

Minimum Qualifications:

Bachelor’s degree in a related field or equivalent and 2 years of professional experience.

• Develop and produce engaging, original, relevant, high-quality content across the College’s digital platforms, implementing a social content strategy across Facebook, Instagram, and Linked In.
• Build and execute digital marketing campaigns, plan and schedule social media posts, monitor conversations, and engage stakeholders in real time.
• Tag content, monitor engagement traffic, generate reports, analyze insights and results, and make recommendations for future content and posts.
• Maintain a digital content calendar to strategically promote events, initiatives, and goals for the College.
• Suggest and implement new ideas to enhance brand awareness and encourage audience participation.
• Facilitate digital advertising efforts for the College’s departments and units, focusing primarily through Facebook, Instagram, and Linked In.
• Ensure College units understand how digital advertising can support recruitment efforts.
• Provide support for the College’s digital advertising efforts.
• Collaborate on creative content for free media channels.
• Review copy and creative before publication.
• Manage a social media student worker.
• Provide professional development and mentorship opportunities.
• Approve timesheets in One Source.

• Undergraduate degree in marketing, advertising, public relations, or related field.
• Three years or more of demonstrable expertise in managing social media, with a focus on Facebook, Instagram, and Linked In.
• Working knowledge of Meta Business Suite, including creating ads through Meta Ads Manager.
• Strong attention to detail, self-starter, takes initiative, and can work independently as well as in a team environment.
• Ability to compile, report, and analyze social media analytics.
• Ability to manage time wisely, working with little supervision.
• Ability to provide innovative and creative solutions.
• Excellent written and verbal communication skills—including writing, editing, and presentation.
• Impeccable grammar and spelling.
• Working knowledge of AP Style.
• Linked In job posting knowledge preferred.
• Working knowledge of graphic design software.
• Commitment to outstanding customer service.
• Ability to multitask.
• Strong work ethic and high expectations for quality.
• Excellent interpersonal skills.
• Outstanding organization and planning skills.

• The employee will spend a significant amount of time sitting at a desk, working on a computer, and participating in meetings.
• The employee may need to lift and carry objects weighing up to 20 pounds.

The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb).

Name:
Jen Williams

Email: jenw