Senior Content Marketing Manager

About Perry Weather

At Perry Weather, we’re trusted by top organizations like the PGA of America, the National Football League, Turner Construction, and Major League Baseball to automate weather safety operations and mitigate risk. Named a Great Place to Work and an Inc. 5000 fastest-growing private company, Perry Weather is headquartered in Dallas at The Centrum in the vibrant Oak Lawn neighborhood.

When you join Perry Weather, you're joining an incredibly driven, high-performing team of builders committed to protecting hundreds of thousands of people from weather-related risks and helping organizations operate with minimal disruption. If you're passionate about making a difference as part of a team building the next generation of weather safety technology, Perry Weather is the place for you.

This role is for someone who wants to operate at the intersection of high autonomy and high accountability at a rapidly scaling company. You find problems and opportunities and work urgently to solve them. This isn't simply an SEO specialist or content writer role. At our current stage, we need a leader who views content holistically and works across sales, product, partnerships, and creative to tell one unified story through many mediums and channels.

As Senior Content Marketing Manager, you'll own the strategy, creation, and distribution of content that shapes Perry Weather's narrative, increases our discoverability, and generates measurable business outcomes.

You'll be responsible for:

• Developing and executing a content strategy that positions Perry Weather as the definitive voice in weather safety across our core verticals
• Maximizing the reach and visibility of our content across search engines and industry channels to increase organic traffic and discoverability
• Driving content consumption that converts into qualified pipeline

• Produce high-quality, multi-format content including blogs, industry research reports, and customer case studies that position Perry Weather as a thought leader
• Work with our Director of Science to translate research into compelling narratives
• Partner with Product Marketing to ensure content aligns with product positioning and messaging
• Work with Design and Video teams to create rich content that engages prospects and increases pipeline efficiency

• Own and optimize our organic search channels to drive qualified traffic and pipeline
• Balance keyword strategy with deep customer understanding. Ensure audience needs lead your strategy, not just search volume.
• Know our market deeply. Understand where buyers consume content and invest in placements that reach them
• Test and iterate on content formats, topics, and distribution strategies

• Consistent growth in qualified pipeline attributed to organic search and content
• Published industry research reports that generate inbound interest and market discussion
• Established Perry Weather brand presence as a thought leader in heat stress prevention, lightning safety and other weather safety topics
• Library of customer case studies with quantifiable ROI and field evidence

• 5+ years of content marketing experience with proven results in B2B or technical industries
• Demonstrated success driving pipeline through organic search and content marketing
• Strong track record of creating compelling, diverse content formats
• Deep understanding of SEO/AEO best practices and content optimization
• Excellent storyteller who can translate deep technical concepts into compelling narratives
• Self-starter mentality with the ability to own projects from strategy through execution
• Familiarity with Hub Spot and Word Press is a plus

Perry Weather is at an inflection point. We’re growing 80–100% year over year and expanding into new markets, and we need someone willing and able to tell our rapidly changing story to new and old audiences. In our category, few voices offer a genuinely compelling perspective and keyword difficulty is low — a rare content opportunity. For a content marketer, this role has leverage few other companies can offer: the chance to…