Marketing Manager

Job Title: State Marketing Manager, Ohio

Department: Marketing

Reports To: Executive Director, Marketing – Recreational Marketing

FLSA Status: Regular – Exempt

Location: Ohio

The State Marketing Manager, Ohio is responsible for leading the execution of the Ohio marketing strategy across all customer touchpoints, supporting 20+ dispensaries and driving traffic, revenue, and customer engagement. This role operates as a key execution partner to the Executive Director of Marketing, who sets the overarching state marketing strategy, priorities and investment direction for the state. The Manager is responsible for translating that strategy into actionable plans and ensuring high-quality, on-time execution across all channels.

This position owns execution, activation and optimization of that strategy across all marketing touchpoints. The position has broad exposure across the full marketing ecosystem, including pricing and promotions, paid and earned media, customer journey and experience, retail marketing, digital, brand, product marketing, and third-party partnerships. This is a high-autonomy role in execution, requiring a proactive leader who can manage complexity, align cross-functional teams, and deliver results in a fast-paced, highly regulated environment.

This role will own end-to-end execution of marketing initiatives across Ohio, ensuring alignment with strategic priorities. This person will serve as the day-to-day marketing lead for the state, driving timelines, deliverables, and cross-functional coordination – ensuring marketing initiatives are fully integrated across all channels and customer touchpoints.

• Translate strategic direction into clear, actionable marketing plans and campaigns
• Lead planning, execution, and optimization of all state-level marketing initiatives
• Ensure all initiatives are aligned with business goals, brand standards, and compliance requirements
• Provide insights and recommendations to inform ongoing strategy refinement

• Execute campaigns across all marketing touchpoints, including:
• Pricing and promotions
• Paid media
• Earned media and partnerships
• CRM (email, SMS, loyalty)
• Digital channels (web, app, SEO)
• Retail/store experience
• Events and activations
• Brand and content
• Ensure consistent, customer-centric messaging and execution across channels
• Coordinate internal teams and external partners to deliver integrated campaigns on time and at scale

• Execute pricing and promotional strategies in partnership with merchandising and leadership
• Support development and manage execution of the monthly promotional and product launch calendar
• Ensure alignment between inventory, promotions, and marketing plans
• Execute marketing support for owned and third-party brands

• Execute lifecycle marketing initiatives to drive customer acquisition, retention, and frequency
• Partner with internal teams to support improvements to the end-to-end customer journey and experience
• Monitor customer sentiment and performance data to identify opportunities for optimization

• Develop and execute localized marketing initiatives to drive store traffic, conversion, and revenue
• Partner with retail leadership to support:
• New store openings
• Priority markets/retail locations
• Ensure execution of in-store marketing, signage, and promotions

• Plan and execute traffic-driving campaigns, product launches, and activations
• Support execution of major commercial, cultural, and industry moments
• Partner with creative teams to develop localized content and messaging
• Develop and deliver clear briefs to internal teams and external partners

• Partner with internal teams and agencies to execute and optimize paid media campaigns
• Support earned media initiatives and community partnerships
• Lead execution of local events and grassroots activations

• Track and analyze performance across key metrics, including:
• Traffic and conversion
• Customer engagement and retention
• U…