Specialist, Digital Media Content

Western Kentucky University (WKU) is a student-centered, applied-research institution committed to providing its students with a transformative academic and social experience and to elevating its surrounding communities. Founded in 1906, WKU is the third largest public four-year institution in the Commonwealth of Kentucky with approximately 16,293 students and nearly 2,612 faculty and staff employees.

Western Kentucky University is committed to empowering its campus community. At the heart of our mission, we seek to provide holistic education and employment experiences that prepare students, faculty, and staff to become effective scholars, contributors, and leaders in our ever-evolving communities.

Located 65 miles north of Nashville, TN, and just over 100 miles south of Louisville, KY, WKU's main campus is in Bowling Green, KY - a city with approximately 70,000 residents. Our population is ethnically diverse, with more than 85 languages spoken in and around Bowling Green, and people from 35 nationalities call our community home.

Western Kentucky University seeks to attract talented faculty and staff who are inspired individually to contribute to WKU's strategic plans and ongoing success. We offer comprehensive wellness and health benefits to employees and their families, including domestic partners and other qualified dependents and take pride in providing a workplace culture that supports balancing the responsibilities of work and family life. Paid-time off for holidays, vacation and sick leave, and a tuition discount program for employees and dependents are also provided.

Learn more about WKU and Bowling Green /about .

The Digital Media Content Specialist supports marketing and communication efforts, focusing primarily on social media and digital content development for the website and other platforms. This role reports to the Assistant Director for Marketing Communications. In this service-oriented role, the successful candidate will monitor user activity, interpret and analyze engagement and performance, and respond accordingly.

Primary Duties and Responsibilities: The following duties are customary for this position, but are not to be construed as all-inclusive. Duties may be added, deleted and assigned based on management discretion and institutional needs.

• Create content and provide support for social media campaigns, marketing campaigns, institutional weather and crisis communication plans, written features, university events, and other official university communications.
• Develop and manage content calendar across institutional social media platforms to support the university's strategic plan, drive engagement, attract prospective students, and retain current students.
• Establish and maintain collaborative partnerships with University Marketing staff and key university stakeholders (e.g. academic college content coordinators) on writing, photography, videography, and digital graphics projects.
• Evaluate overall campaign performance, identify opportunities to evolve the marketing strategy, and implement SEO, accessibility, and content optimization strategies.
• Utilize social listening to monitor brand mentions and deliver customer service.
• Provide consultations, audits, and plan/campaign development assistance for campus offices in matters of social media marketing.
• Work closely with student interns, student social media ambassadors, or similar student support to implement the University's content strategies.

Knowledge, Skills, and Abilities Considered Essential for Success:

• Ability to plan, schedule, and prioritize work activities and assignments to ensure efficiency and effectiveness in meeting deadlines, along with the ability to multi-task.
• Exhibit strong interpersonal communication skills, including excellent listening, written, and verbal abilities, to work effectively with individuals across varying roles and experiences.
• Possess computer literacy and proficiency, including the Microsoft Office Suite, Canva, and Adobe Acrobat.
• Demonstrate the ability to execute tasks, collaborate effectively, communicate professionally, and adapt to stressful environments or sudden changes in…