Director of Business Development & Member Engagement

Job Description

Job Description

Position Title
:
Director of Business Development & Member Engagement

Reports to: Chief Executive Officer

This primary focus of this position is to retain and grow Front Path Health Coalition membership of sponsors of self/level-funded health plans through building ongoing and trusted working relationships with members; delivering excellent member services and products, and supporting a consistently positive Coalition experience for member groups and their health plan enrollees. The Director of Business Development leads the acquisition of new business through building and maintaining relationships with key constituents including brokers, consultants and third party administrators, as well as prospective members;

responding to requests for proposals; and participating in new product development and existing product enhancement. The Director is responsible for coordinating Front Path resources and overseeing the implementation of new products with members and/or member’s vendors to ensure members receive services that meet their needs. The Director establishes member communications tools and processes to enhance members’ understanding of the value of Front Path membership, services and products.

• Together with the President & CEO develop strategies and partnerships with relevant healthcare organizations for the benefit of the coalition
• Implementation and tracking of strategic initiatives
• Work closely with members to identify resources that add value to their health plan and find solutions the coalition can align with to meet member needs
• Give focused attention to strategies that help reduce health care spend for members and the community at large
• Serving as visible point of contact with Front Path members and their brokers/consultants, and/or third party administrators, and coordinating, as needed, communication with appropriate Front Path staff;
• Developing outreach strategies to encourage greater member participation in key Front Path products and service offerings.

• New business opportunities research & development (including due diligence activities)
• Request For Proposals – oversight, review & response development
• Products & Services – Pharmacy Benefit manager (PBM) relationships;
  On Site/Near Site Clinic;
  Wellness Programs;
  Dental & Vision;
  All products related to employee benefit plan design;
  Small Group Product relationships (Fully Insured, Partially Insured, Captives, MEWA, etc.);
  Review & development of network design opportunities;
  Telehealth, Data & Care Management Services relationships
• Partnerships – Brokers/Consultants; TPAs;
  Joint marketing opportunities;
  Network collaborations;
  Pharma vendors (Programs, Educational Materials & Opportunities, Services)

• Annual Budget Preparation for Business Development, Member Engagement, and Marketing
• Revenue Development; new members and/or products and services to new/existing members

• Conduct orientation and onboard services for all new members; facilitate with Front Path staff new member implementations and member issue management and oversight
• Member Communications support, development & review
• Host and develop meaningful quarterly meetings with members
• Advertising campaigns
• Member Engagement educational forums
• Sponsorship(s) review & management
• Website development – support and assist as requested
• Prospect Development;
  Marketing Materials preparation & review;
  Prospect & Renewal Member Meetings - materials preparation & review
• Sales of all Front Path products and services to also include all a la carte offerings through partnerships
• Remain conversant in client history and track all member interactions and maintain member profile information in Salesforce, create and disseminate member interaction documentation standards for Salesforce.
• Maintain master contacts and email distribution lists, and develop conte