Marketing And Business Development Coordinator

Business Development & Marketing Coordinator

Location:

Georgetown, TX (In-Office)

Reports to:

Chief Strategy & AI Officer

Employment:
Full-Time, W2

Compensation: $60,000–$75,000 + Bonus

Scintillate RCM Healthcare is a revenue cycle management company with 7 years of operations, zero client churn, and coverage across 36 states. We had launched our Georgetown, Texas sales office to serve the Texas, Louisiana, New Mexico, and Oklahoma markets — and we need someone who can build awareness, generate demand, and fuel our sales team with qualified opportunities. This is not a sit-at-your-desk-and-post-on-social role.

You will be the connective tissue between our sales team, our prospects, and the Texas healthcare community. You will own events from concept to follow-up, create content that positions Scintillate as the go-to RCM authority in the region, and ensure our CRM is a living, accurate pipeline — not a data graveyard.

You are joining a founding team in Georgetown. That means:

• Ground-floor impact — you will shape the marketing and demand generation playbook from day one
• Direct partnership with the CSO and sales executives — your work directly drives revenue
• Ownership of the event strategy that just attracted 25 healthcare decision-makers to our first event
• Exposure to every facet of healthcare RCM sales, from prospecting to close to client success
• Clear growth path into a Marketing Manager or Business Development Manager role as we scale

You will own the full lifecycle of Scintillate’s events — networking dinners, lunch-and-learns, conference participation, and community round tables. This is our most powerful lead generation channel.

• Plan, coordinate, and execute monthly networking events and quarterly signature events targeting practice administrators, office managers, and physician owners across the Austin/Georgetown/San Antonio corridor
• Manage all event logistics: venue sourcing, catering, invitations, RSVP tracking, name badges, signage, A/V setup, and post-event follow-up sequences
• Build and maintain a healthcare community events calendar, identifying conferences (HFMA Lone Star, Texas MGMA, VGM Heartland, TNMHPO) and local medical society gatherings for Scintillate’s participation
• Coordinate speaker opportunities for the CSO and sales team at industry events and webinars
• Track event ROI: attendees, qualified leads generated, pipeline influenced, and deals sourced from each event
• Develop post-event nurture campaigns that convert attendees into qualified discovery calls within 14 days

You will create the content that makes Scintillate the most credible voice in Texas healthcare RCM. Every piece of content serves a purpose: educate, build trust, and open doors for the sales team.

• Produce monthly benchmark reports, industry trend digests, and payer-specific intelligence briefs that the sales team uses as value-first outreach tools
• Write and manage Scintillate’s Linked In presence: 3–4 posts per week including original insights, client success themes (anonymized), industry data commentary, and event promotion
• Create case studies, one-pagers, and leave-behind materials for sales conversations and conference booths
• Develop the “Revenue Circle” newsletter — a weekly or biweekly email delivering billing tips, regulatory updates, denial trend alerts, and payer-specific insights to prospects and the healthcare community
• Build slide decks, pitch materials, and presentation content for the CSO and sales team
• Research and compile competitive intelligence from AAPC forums, industry publications (HFMA, MGMA, NHPCO), and payer policy updates

The CRM is the engine of our sales operation. You will ensure it stays accurate, enriched, and actionable so the sales team spends time selling — not data cleaning.

• Maintain and enrich our 4,000+ prospect database using NPI registry data, CMS Medicare databases, Linked In Sales Navigator, and Hunter.io for email verification
• Ensure data hygiene: accurate provider counts, correct contact information, proper lead scoring, geographic…