Product Marketing Manager

Responsibilities

• Conduct in-depth market research to assess total addressable markets (TAM) across a breadth of healthcare, industrial, government and other serviceable verticals.
• Evaluate emerging opportunities in new verticals, including international markets and industrial dosimetry.
• Refine and maintain sales tools, collateral, website content, and messaging to ensure alignment with customer needs and industry trends.
• Collaborate with product management and R&D to support new product development.
• Lead go-to-market execution for product rollouts, including website content, outbound messaging, and promotional campaigns.
• Research and validate new market opportunities in international regions and additional sectors.

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
• 5+ years of experience in product marketing, B2B marketing, or related roles.
• Proven success in market research, go-to-market strategy, and product launches.
• Strong understanding of healthcare and/or industrial markets preferred.
• Excellent communication and storytelling skills, with the ability to simplify complex concepts.
• Experience working cross-functionally with sales, product, R&D, and leadership teams.
• Ability to manage multiple projects and prioritize in a fast-paced environment.

• market research
• go-to-market strategy
• product launches
• sales tools
• collateral development
• website content management
• promotional campaigns
• international market evaluation
• industrial dosimetry

• communication skills
• storytelling skills
• project management
• prioritization
• collaboration
• cross-functional teamwork

• Bachelor’s degree in Marketing
• Bachelor’s degree in Business
• MBA